September 14, OUT-OF-HOME MEDIA (INDIA)PVT LTD India ’ largest digital OOH TV Media Company

Established in Nov 2007 India’ largest digital OOH TV Media Co High definition LCD/Plasma screens Strategically placed at various customer connect locations Broadcasts ads & Content on the screens and engage consumers while they are out-of-home Multi-Platform audio visual advertising medium We provide a captive audience in a receptive frame of mind targeting SEC A, A+ consumers Reaching out to Decision makers Influential consumers Wealth creators High Net worth Individuals WHAT ABOUT OOH MEDIA ? WHY OOH MEDIA ?

OUR COVERAGE MORE THAN 5000 TOUCH POINTS ACROSS 22 CITIES Presence in 22 Cities across India More than 3976 live screens across India Reach of over 50 million people monthly More than 300 clients

Being a newly developed advertising medium, Media LCD Network High Audience Acceptance Like it (50% + ), Dislike it ( - 5%) Similar Performance to TV a Ads are credible, could stimulate purchase intention and influence brand choice May have strong impact on audience exposed to TV more than 5 days a week audience recalled more LCD ( ads) ads than TV ads ( ads) Repetitive Contact Lets Count lift lobby for eg. : –Waiting time : about 2 minutes –Passively exposed to LCD panel : 4-6 times per day –Actively pay attention to LCD panel : 3-4 times per day

Middle Above Income Group Consumers, away from Traditional Media Covered by New Media Too busy to have time for reading Get home too late to watch TV Busy life and media clutter make people less attentive to the outdoor billboards on the road. They frequently visit office building, shopping mall, premium restaurant and KTV. Traditional media such as newspaper, TV show obvious weakness to reach this demographic group. According to their life style, they frequently visit to some particular locations.

September 14, A day in the life of a SEC A Consumer – the OOH TV way 8:15~8:30 AM Leave home, drive or take a taxi to go to work 9:00~9:30 AM Reach Office 10:00~12:00 AM Meeting with client at office 13:00~14:00 PM Have lunch with client 14:00~17:00 PM Out-of-office for client visits 18:00~23:00 PM Dinner with client, coffee with colleague, visit the super mkt 12:00 AM Sleep Saturday, Sunday, visit shopping mall or see a movie with family

Monitor Areas Escalator Food and Beverage Skin care/Cosmetics Frozen food Alcohol Cleaning products

September 14, OOH WORK NETWORK Displays are located in High traffic areas such as elevator lobbies, canteens, food courts, basement parking etc.

September 14, OOH SHOP NETWORK Displays are located in wait-oriented spots such as cash counters, checkout zones

September 14, OOH PLAY NETWORK Displays are located at eye-level spots where consumers can easily view the screens

Billboards turn sexy! According to the Magna Global Advertising Forecast Report, outdoor advertising in India is set to grow by 17% between 2010 and Money

“ Nothing else can reach customers as affordably. Evaluating on the basis of cost per thousand (CPT) exposures, outdoor advertising is still the big winner over the other media. Outdoor advertising is sexy With new forms of digital media like LCD & LED, ambient advertising is applauded as very creative. For the first time in its history, those old clunker billboards are strutting their stuff with the best of them. “ Mandeep Malhotra Senior vice-president, Primesite, Mudra Group Money

“ In 2010, think big and put out a killer campaign Asset owners (and agencies) need to demonstrate the power of the medium to advertisers. There is a need to showcase large OOH-led campaigns and prove the returns from the same, by getting the right creative people to harness the immense potential that OOH lends to creativity. The new street furniture contracts and modern transient media options provide a great opportunity to assist with the transition of the sector’s image.” Ashish Pherwani Segment champion OOH, Ernst & Young’s media & Entertnmt practice Money

Ishan Raina CEO, OOH Media “ The OOH medium adds dynamism to advertisers' existing media plan, and offers reach amongst dark and fragmented media users. We at OOH Media believe in Flexicasting. That’s the new media planning tool innovated by OOH Media. Flexicasting helps advertisers to communicate differently to the different target audience, depending on their product offering. ”

Mr. P.K.Jha (Deputy General Manager) Oriental Insurance Mr. Ranajit Ghosh (Manager–Media) ITC Ltd. “This medium helps us communicate with our TG when they are on the move.” “We have been very impressed by the reach, coverage and mileage OOH Media has achieved for us.”

Mr. Shekhar Ramamurthy (Deputy President) UB Group Ltd. “OOH Media has been an exciting Medium for us to work with. We would like to grow with OOH Media.”

Being a newly developed advertising medium, Media LCD Network High audience acceptance Like it (50% or above) / dislike it (5% or below) Similar Performance to TV ad Ads are credible, could stimulate purchase intention and influence brand choice

Repetitive Contact Lets Count lift lobby for eg. : Waiting time : about 2 minutes Passively exposed to LCD panel : 4-6 times per day Actively pay attention to LCD panel : 3-4 times per day May have strong impact on audience Exposed to TV more than 5 days a week audience recalled more LCD ( ads) ads than TV ads ( ads) Being a newly developed advertising medium, Media LCD Network

P&G China PR Manager : “ P&G China notices quite a lot new media appeared in market recently, and is planning to move part of TV budget to try these new media opportunities, including print, internet and other new vehicles, the change is line in with P&G global strategy.” Advertisers are more ready to embrace new media

OOH Media in the past few years have come up with lot of innovative ideas to promote brand like on screen branding, AFP concepts, sun board fabrication etc. taking innovation a step ahead, this time besides regular 4 doors, rooftop, rear, bonnet and internal branding, OOH Media plans to campaign an originality approach by branding through samples, for the passengers to get first hand experience of the product besides the information of the merchandise. OOH Media India Pvt Ltd, has announced an exclusive strategic partnership deal with Mega Cabs, 24 hours A/C Radio taxi service. OOH Media will market advertising inventory for the fleet of 700 plus cabs pan India. About Mega Cabs: Mega Cabs Limited is engaged in the business of operating 24 hours air conditioned Radio Taxi services under the brand name Mega Cabs. Mega Cabs Ltd is one of the Group Companies of 500 Crore GROUP MEGA. Mega Cabs is the first company to introduce computerized communication & dispatch system with GPS (Global Positioning System) based online tracking systems for licensed radio taxis. Mega Cabs has the largest network of first class luxury AC metered taxis in India providing total transport solutions for point-to-point traveling within the cities.

Tied up with leading hospitals in metros – Mumbai, Delhi, Kolkata, Lucknow and Bangalore Installing over 200 screens at the prime locations of the hospitals. OOH media adds Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS, Asian Heart Institute and many more to their profile in the first phase of the healthcare segment expansion approach. Commenting on this expansion, Ishan Raina, CEO, OOH Media, says, “Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging”. The screens installed in these hospitals will run both commercial and non- commercial vignettes in terms of content. In addition to this, required health issues will also be addressed providing the visitors with required information on healthcare. The creative for these campaigns will be created by the in-house content team of OOH Media.

September 14, OOH MEDIA & RESEARCH  We help our clients to measure the effectiveness of their ad running on our screens.  This is done by conducting an extensive research in all the locations where the ads are running.  We have commissioned Nielsen, world's leading provider of marketing information and audience measurement.  The research is targeted as a tool to understand Screen recall Advertising recall Elements of advertising recall Hygiene check on medium  Research conducted so far: More than 65 Campaign Evaluation studies OOH Metrics Residential Research CSD Research

September 14, KEY POINTS OF RESEARCH  According to the researches there is 87% average visibility for screens across our locations  On an average 81% of the respondents are able to recall any advertising that they see on our screens.  According to the researches there is 67% average recall for the client specific advertisements

September 14, OOH METRICS India’s first ever large scale digital Out-of-Home TV research OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now Conducted by OOH Media in association with Nielsen. Conducted on a sample size of 14,574 individuals across 6 cities –Mumbai –Delhi NCR –Bengaluru –Chennai –Pune –Hyderabad OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour.

September 14, OOH METRICS - SUMMARY  Cumulative Weekly Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is Lakhs  60% plus of the audience across these 6 cities visiting OOH network are SEC A  70% of people, aged 20-34, are most likely to come across the OOH network.  70% male audience in OOH networks across cities  Across surveyed markets, more then 60% audience are graduate +  Across all cities, the average MHI of the OOH network audience is INR 20,000+  Over 70% recall OOH screens in all surveyed markets.  90% of the above 70% audience recalled any ad being played on OOH TV screens.

September 14, OUR CLIENTS

Finance : OUR AVERTISERS

FMCG : OUR AVERTISERS

Media & Entertainment : OUR AVERTISERS

Auto & Lubes : Tele Communication : OUR AVERTISERS

Apparels: Travel & Tourism : OUR AVERTISERS

HOME & Real Estate : Consumer Durables : OUR AVERTISERS

Retail OUR AVERTISERS

Brand Extensions : IT : Healthcare & Pharma OUR AVERTISERS

Others: OUR AVERTISERS

OUR PARTNERS