The Leading Industry Information Resource for over 53 Years An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent PennWell.

Slides:



Advertisements
Similar presentations
Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Overview OBJECTIVE: Engage senior-level.
Advertisements

In association with: ITInews. In association with: ITInews live on 30 th July 2005 To serve –Consumers –Businessmen –Financial Advisors And the industry.
CONTACT US /
INTRODUCING A NEW COMPONENT FOR TODAY’S INTEGRATED MARKETING.
The Power of Industry-Specific Business Magazines.
Small Business Resource Power Point Series Publicity.
February 6, Background: Where We Are The Internet is changing the way Americans obtain news and information 55 million blogs Explosion of social.
October 20, Beyond Facebook Likes and Twitter Followers: Social Media for B2B.
Reach – Engage – Convert - Analyze. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company.
The Power of Industry-Specific Business Media. 2 Entire contents © 2007 Forrester Research, Inc. All rights reserved. Overview ABM engaged Forrester Consulting.
The Industry Authority. The Industry Authority for over 100 years 101,695 paid subscribers * Print, digital, and site license 50% International Oilfield.
Oil & Gas Journal Subscriber Profile Conducted by: Noll Research Ltd.
OUR NORTHWEST DECEMBER 11, 2008 Katie Davidson Christian Kollgaard Eleanor Liebhaber Kaila TroutBrandon Saty Crimson Communication™
Analyzing trends and technology for offshore oil and gas operations.
Oil & Gas Journal August 2010 Mission: Make creative use of media to tell the oil and gas story – in all dimensions, most effectively. Proposition: The.
2010 Media Channel Study ABM Agri Council Media Channel Study — 1 Main Objectives  Continue the periodic examination of media channels that serve.
The Future of Digital Publishing AAMP Conference 2014 Kevin Kennedy and Shaun Mehr October 3, 2014.
1 Volvo Ocean Race – Sponsoractivatie Scheveningen 18 June, EVENT LAB Robeco Global Branding, Wilma van Rossum.
+. Recognized and respected throughout the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential.
1 March 2004 A Presentation at the 6th Transatlantic Dialogue „Creative Advertising on CNN – a Cross-Media Approach“ Simone Fillies Sales Director Germany.
Live. Interactive. Timely. Be a provider of ideas and solutions…
Connecting brands and consumers through Content. Content Marketing Services Content Strategy Research and build a content plan fine-tuned to your business’s.
Putting the $336 Billion Medical Device Market at Your Fingertips.
Inbound Statistics Slides Template Resources for Partners.
#ATYC Ask The Young Cow What’s the difference between Marketing, Digital Marketing & Internet Marketing? If you’re.
Building Data-Driven Marketing Programs Understanding Audience Behavior MARKETING EDUCATION SERIES Building Data-Driven Marketing Programs: Understanding.
Edition Vitale and Giglierano Chapter 13 Communicating with the Market Prepared by John T. Drea, Western Illinois University.
2010 FNAME Summer Learning Series Digital Media Sales, James Holmes.
Driving Franchised Dealer Market Awareness Justin Wilson.
Developing A Webcast Strategy That Really Works Elliot Markowitz Editorial Director Nielsen Business Media, Webcasts/Digital Events.
Dawn Pedersen Art Institute
14-1 Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 14 Interactive.
Digital vision Mohamed ElSayad General Manager MSN Arabia, Maghreb & Pakistan.
Marketing By The Numbers (aka) Revenue-driven Marketing Jill K. Snyder
Fashion Advertising and Promotion
2010 Opportunities Overview EMEA Marketplace. Overview PARTNERSHIPS European Partnership Gulf Partnership CONFERENCES SPONSORSHIP European Meetings and.
Mission Statement OrthoTec offers an in-depth view of the design, development, and manufacturing of orthopedic devices. It is the source for orthopedic.
WRANGLER – ‘ULTIMATE RIDE’ SWEEPSTAKES Micro-Site and Promotional Campaign APRIL 2009.
Presenting: Launch Pad An interactive, content rich platform driving attention to your Product Launch.
PR and Marketing The University of Edinburgh 31 October 2012.
Developing A Social Media Strategy Around LinkedIn by Chris Raulf.
Do You Have a Web Site?. Everyone does, don’t they?
Advertising & Sponsorship Opportunities September 2009.
The Value of Print. Media formats fall into clear tiers Podcasts RSS feeds Online blogs and newsgroups Wikis Web.
World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:
The Value of Print. Media formats fall into clear tiers Podcasts RSS feeds Online blogs and newsgroups Wikis Web.
International Builders’ Show e-Marketing Seminar Presented by: Paul Tourbaf VP Sales/Hanley Wood e-Media.
The Ultimate Las Vegas Connection ® Advertising Opportunity LVHotline LLC Cameron St. #6 Las Vegas NV, Office / HTLINE1.
Exclusive coverage – scoops and announcements Live pages and topicality: in print and on-line Comprehensive coverage Insight and analysis On a top-of-mind.
TalkisCheep.com 2011 Media Kit Prepared by Africa Hannibal, Founder & CEO “The First Location Based Coupon & Loyalty Reward Social Network ”
World’s Largest Circulated B2B Digital Travel Magazine 250,000+ Travel industry Professionals 195 Countries Worldwide World’s Largest Circulated Travel.
What We Offer  As a joint effort between the Design News & EDN magazines and web sites, we offer a full suite of opportunities for marketers wishing to.
Advertising agency "Da Vinci" Print+ magazine We are interested in all the ways of printing; we know everything that is happening in the printing industry;
Public Relations & Social Media
Windows 2000 explorer magazineOnline Media Information.
Online Marketing Initiatives (Techplus Digital Pvt Ltd) (Techplus Digital Pvt Ltd)
CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.
Talks! Social Media Decision Making September 21, 2010 Audio is only available by calling this number: Conference Call: ; Access Code:
1 The reference tool of choice for China’s RF & Microwave innovators.
Public Relations & Social Media. Public Relations What is.
Why should B2B companies be Content Crazy? A PRESENTATION BY.
CELEBRATING 10 YEARS AS THE INDUSTRY’S LEADING RENEWABLE ENERGY PUBLISHER World Of Renewables Network is celebrating 10 years as the global leader for.
InComm Digital Gateway
Business Plan Strategy
Imagine your brand everywhere researching buyers look
Promotion and the Promotional Mix
Low Cost Media & Outreach Strategies
Presenting: Launch Pad
Procurement Hub Partners
Presentation transcript:

The Leading Industry Information Resource for over 53 Years An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent PennWell Petroleum Group

The Leading Industry Information Resource for over 53 Years Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations For over 50 years Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations For over 50 years

The Leading Industry Information Resource for over 53 Years Global Oil Production to 2015 Source: The World Offshore Oil & Gas Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)

The Leading Industry Information Resource for over 53 Years Deepwater Capital Expenditures by Component

The Leading Industry Information Resource for over 53 Years Wells Drilled to 2010 Exploratory Deep Development Deep Exploratory Shallow Development Shallow Number of Wells Drilled Source: The World Offshore Drilling Spend Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)

The Leading Industry Information Resource for over 53 Years How Offshore Serves the Market’s Changing Information Needs  Experienced & Highly Technical Editorial Team  Content Driven by Reader Information Needs  Coverage of the World’s Offshore Markets  Experienced & Highly Technical Editorial Team  Content Driven by Reader Information Needs  Coverage of the World’s Offshore Markets

The Leading Industry Information Resource for over 53 Years Superior Editorial Leads to Superior Readership 1 OTC Attendees Readership Study, July 2005 Percent

The Leading Industry Information Resource for over 53 Years Leading the Offshore Market in Circulation * * BPA – June 2006

The Leading Industry Information Resource for over 53 Years Offshore Reaches Decision-Makers in the Most Active Offshore Regions * RegionOffshoreOE United States 17,2957,564 Europe & North Sea 9,6785,950 Africa2,4204,192 Latin America & Caribbean 3,0892,105 Total Circulation 41,30734,336 Total Circulation * BPA - June ,307 * 34,336 * OffshoreOE

The Leading Industry Information Resource for over 53 Years Media agency Zenith Optimedia predicts:  “Online ad spending will grow seven times faster than offline advertising in Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”  Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)  “Online ad spending will grow seven times faster than offline advertising in Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”  Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)

The Leading Industry Information Resource for over 53 Years Top-of-mind, B2B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job. Q310: What sources do you rely on for information and insight about how to build your business and do your job better? Base: All respondents (n=588) * Individual items mentioned by 5% or more of respondents listed above. Top-Of-Minds Mentions * Prepared for: American Business Media By: Harris Interactive Inc. – June 2006

The Leading Industry Information Resource for over 53 Years Sales people and B2B magazines are the most engaging/involving sources of information, with trade shows and B2B websites not too far behind. General business media such as magazines, television and newspapers, fall low on the engagement scale. Q330: Now I’m going to ask you to indicate how “engaged” or “involved” you are with the various types of B2B media we have been talking about. By engaged, we mean how much attention are you paying when you use this type of media. If 0 is not at all engaged and 100 is very engaged, how engaged would you say you are with Base: All respondents (n=588) Engagement Score Prepared for: American Business Media By: Harris Interactive Inc. – June 2006

The Leading Industry Information Resource for over 53 Years Online Media  Website Advertising  e-Newsletters  Webcasts Online Media  Website Advertising  e-Newsletters  Webcasts Offshore Can Help You Reach Buyers Worldwide Leading the Market in Creative Media Solutions Offshore Can Help You Reach Buyers Worldwide Leading the Market in Creative Media Solutions  Targeted Blasts  Submitted Content  Microsites  Targeted Blasts  Submitted Content  Microsites

The Leading Industry Information Resource for over 53 Years Offshore meets your goals

The Leading Industry Information Resource for over 53 Years Online Advertising Website Advertising

The Leading Industry Information Resource for over 53 Years Online Advertising Website Advertising:  Average 137,000 Page Views / Month  Over 35,000 Monthly Visitors  Highly Targeted Content  Flash, Animations, and Multiple Messages Website Advertising:  Average 137,000 Page Views / Month  Over 35,000 Monthly Visitors  Highly Targeted Content  Flash, Animations, and Multiple Messages

The Leading Industry Information Resource for over 53 Years Online Advertising e-Newsletters:  Over 35,000 Opt-In Subscribers  Offshore’s Weekly Update  Monthly: Subsea Report, Asia Report, and West Africa Report Online Advertising e-Newsletters:  Over 35,000 Opt-In Subscribers  Offshore’s Weekly Update  Monthly: Subsea Report, Asia Report, and West Africa Report

The Leading Industry Information Resource for over 53 Years Online Advertising e-Newsletters Online Advertising e-Newsletters

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry Surveyed 569 B2B marketers with 40% of respondents indicating that they are planning on increasing spend on Webcasts Source: Media Business, September 2006, Laura Ramos, VP Marketing Strategy at Forrester Research

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts:  Announce New Products and Services  Gain Industry Credibility  Highly (Pre) Qualified Leads - 24/7  1 Month Pre-event Marketing  12 Month Archive on Offshore Website  Support and Hosting Online Advertising Webcasts:  Announce New Products and Services  Gain Industry Credibility  Highly (Pre) Qualified Leads - 24/7  1 Month Pre-event Marketing  12 Month Archive on Offshore Website  Support and Hosting

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts:  One hour, live or pre recorded web-based PowerPoint  Streamed audio and/or video  Built in chat for audience questions  Optional Continuing Education (CE) credits  PennWell has produced over 120 webcasts Online Advertising Webcasts:  One hour, live or pre recorded web-based PowerPoint  Streamed audio and/or video  Built in chat for audience questions  Optional Continuing Education (CE) credits  PennWell has produced over 120 webcasts

The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts: Lead Reporting Online Advertising Webcasts: Lead Reporting 150 Lead Guarantee

The Leading Industry Information Resource for over 53 Years Online Advertising Pre-webcast registration drive includes:  Two targeted blasts  Newsletter & Website banners.  Optional print ads Online Advertising Pre-webcast registration drive includes:  Two targeted blasts  Newsletter & Website banners.  Optional print ads

The Leading Industry Information Resource for over 53 Years Online Advertising Targeted Blasts :  Select Segments From Over 35,000 Opt-In Subscribers  Use for Blind or Branded Surveys  Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions Online Advertising Targeted Blasts :  Select Segments From Over 35,000 Opt-In Subscribers  Use for Blind or Branded Surveys  Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions

The Leading Industry Information Resource for over 53 Years Online Advertising Submitted Content: White Papers  Search  Main Menus  Downloadable Online Advertising Submitted Content: White Papers  Search  Main Menus  Downloadable

The Leading Industry Information Resource for over 53 Years Online Advertising Submitted Content:  Sales Leads and Brand Awareness  24/7 Access to Registrants  White Papers  Podcasts  Streaming Videos Online Advertising Submitted Content:  Sales Leads and Brand Awareness  24/7 Access to Registrants  White Papers  Podcasts  Streaming Videos

The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Use the Offshore Brand to Extend Your Marketing Message  Topically Centered Sites to Reach a Highly Targeted Audience Online Advertising Microsites:  Use the Offshore Brand to Extend Your Marketing Message  Topically Centered Sites to Reach a Highly Targeted Audience

The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Targeted sponsor opportunity (banners & PR); feature article(s), wire stories, related webcasts and white papers  Custom product with some fixed definition  Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area Online Advertising Microsites:  Targeted sponsor opportunity (banners & PR); feature article(s), wire stories, related webcasts and white papers  Custom product with some fixed definition  Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area

The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Advertisement  Articles  Press Releases  News from the wire  Webcasts  White papers Online Advertising Microsites:  Advertisement  Articles  Press Releases  News from the wire  Webcasts  White papers

The Leading Industry Information Resource for over 53 Years Online Advertising Why Offshore-mag.com ?  Industry Leader on All Levels  Credibility  Highly Focused Readership  24/7 Reporting  Measurable Results Online Advertising Why Offshore-mag.com ?  Industry Leader on All Levels  Credibility  Highly Focused Readership  24/7 Reporting  Measurable Results

The Leading Industry Information Resource for over 53 Years Online Advertising Why Offshore-mag.com ?:  There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message. Online Advertising Why Offshore-mag.com ?:  There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message.

The Leading Industry Information Resource for over 53 Years Offshore West Africa Conference & Exhibition March 20-22, 2007 Abuja, Nigeria Multiphase Pumping & Technologies February 24-28, 2007 Abu Dhabi Offshore Asia Conference & Exhibition January 16-18, 2007 Kuala Lumpur PennWell Offshore Events Subsea Tieback Conference & Exhibition February 27 - March 1, 2007 Galveston Deepwater Operations Conference & Exhibition January 23-25, 2007 Galveston Oil Sands & Heavy Oil Technologies July 18-20, 2007 Calgary Brasil Subsea Conference & Exhibition September 18-20, 2007 Rio de Janerio Deep Offshore Technology Conference & Exhibition October 10-12, 2007 Stavanger Oil & Gas Maintenance Technology Conference & Exhibition December 9-13, 2007 Manama, Kingdom of Bahrain

The Leading Industry Information Resource for over 53 Years Online Advertising Guy Bills Digital Media Sales Office: Cell: Guy Bills Digital Media Sales Office: Cell: