Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.

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Presentation transcript:

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Advertising Media 7.1 Traditional Advertising Media 7.2 The Internet and Advertising 7.3 Alternative Forms of Advertising Media 2 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 7.1 Traditional Advertising Media Goals Describe traditional types of advertising media. Identify advertising media selection criteria. Terms media reach frequency lead time 3 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Types of Advertising Media Television advertising Advantages Disadvantages Radio advertising Print advertising Newspapers Magazines Direct mail Flyers and brochures Outdoor advertising 4 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Media Selection Criteria Reach Frequency Lead time Cost Cost per thousand cost of media total audience CPM = × 1,000 5 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 7.2 The Internet and Advertising Goals Describe various types of Internet advertising. Explain what factors businesses should consider when using Internet advertising. 6 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 7.2 The Internet and Advertising Terms online advertising spam banner ad pop-up ad search engine ad blog social media phishing 7 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. The Internet’s Role in Advertising Types of online advertising advertising Banner and pop-up advertising Search engine advertising Website advertising Blogs Social media advertising Twitter Advantages and disadvantages of online advertising 8 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Online Advertising Considerations Costs of online advertising The effectiveness of online advertising 9 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 7.3Alternative Forms of Advertising Media Goals Recognize alternative forms of advertising media outlets. Describe the latest advertising media trends. Terms transit advertising aerial advertising cinema advertising product placement mobile advertising 10 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Other Advertising Outlets Transit advertising Aerial advertising Cinema advertising Product placement advertising Directory advertising 11 CHAPTER 7

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Latest Advertising Media Trends Video advertising Mobile advertising 12 CHAPTER 7