ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.

Slides:

Advertisements

Similar presentations

Marketing Part IV BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership.

Advertisements

Unit 8 Promotion.

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS, THAT ARE USED TO STIMULATE CONSUMER PURCHASING AND.

6.02 Exemplify Advertising

Chapter 20 Advertising Media. Advertising & Its Purpose Advertising – any paid form of nonpersonal promotion which uses a set format in order to communicate.

4.04 Understand promotional channels used to communicate with targeted audiences.

Chapter 19 Advertising Section 19.1 Advertising Media

Advertising Chapter 19. Advertising and It’s Purpose Advertising is nonpersonal promotion which promotes ideas, goods or services by using a variety of.

Marketing Co-Op. paid identified sponsor Any paid form of nonpersonal promotion of ideas, goods, or services by an identified sponsor.

UNIT 6.1 Advertising Media

Advertising Ch. 19 ME. Advertising Media Section 19.1.

Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Chapter 14 Advertising: The Art of Attracting an Audience

Copyright © 2014 by The University of Kansas Using Paid Advertising.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Chapter 14.1 Introduction to Business and Marketing

Section 19.1 Advertising Media

ADVERTISING MEDIA. Learning goals:  Understand the purpose of advertising  Understand how different types of media are used  Understand how media costs.

Chapter 19 Advertising1 UNIT 6.2 Media Rates Marketing Essentials Advertising.

Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.

Chapter 19 advertising Section 19.1 Advertising Media Section 19.2

UNIT 6.1 Advertising Media

ADVERTISING MEDIA. 2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked.

Lesson 6.2 The Promotional Mix─Advertising

Advertising Media Chapter 20 Ms. LeDee. Media  The avenues used to deliver promotional messages.

Fashion Advertising and Promotion

Paid communication Sponsor is identified Advertisers control where the message is seen and heard and how often repeated Average person exposed to over.

Advertising Marketing I.

Introduction to Broadcast Media. Objectives: Identify what an advertising campaign is Explain the roles of an advertising agency Explain the basic parts.

Media Rates and Measurements

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Types of Media Media – agencies, means, or instrument used to convey message.

 Get a slogans Activity  Read the slogans  Match the appropriate slogan with the company it promotes.

Click here to advance to the next slide.. Chapter 14 Advertising Section 14.2 Media Measurement and Rates.

Ch. 19 Advertising 19_1 Advertising Media. Advertising Media Advertising is an important element of promotion. Businesses use different types of advertising.

Section 19.1 Advertising Media

BUSINESS 8 Chapter 14 vocab. Direct – mail advertising Consists of ads sent by mail to people’s homes.

SER Marketing Advertising Medias. Objectives Identify the four major advertising medias Explain the benefits and drawbacks of each media Identify.

19_2 Media Measurement and Rates. Media Measurements & Rates Businesses need to reach as many targeted customers as possible. It is important to calculate.

MEDIA COSTS. Newspaper Rates Classified Ads –Grouped into categories –Paid by word or line Display Ads –More creative –Generally larger –Paid by “column.

Think and Answer Now If you were to introduce a new product for your company, which form of advertising would you choose? Explain why. Read main idea on.

Advertising An Element of Promotion Lesson Objectives Explain the concept and purpose of advertising Identify the types of advertising media Discuss.

PROMOTIONAL MIX.  Strategy used by companies to inform and persuade a target market  “Any combination of Advertising, Selling, Publicity, and Sales.

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

November 12,  Encompasses both television and radio  By the age of 66, the average person spends nearly 10 years watching two million television.

Section 19.1 Advertising Media Chapter 19 advertising Section 19.2 Media Rates.

Section 19.1 Advertising Media Chapter 19 advertising Section 19.2 Media Rates.

Advertising Media Chapter Main Idea  Advertising is an important element of promotion. Businesses use different types of advertising media to promote.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

1 Advertising Media. 2 What You'll Learn  The concept and purpose of advertising  Types of advertising media.

Sports Promotion. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions involve.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Categories of Media (Mediums / Outlets) Media/Mediums are the agencies, means, or instruments used to convey advertising messages to the public. The fourgeneral.

14.2 Media Measurement and Rates

ADVERTISING MEDIA.

Chapter 14 Advertising: The Art of Attracting an Audience

Advertising Marketing I.

Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.

Advertising Medias SEM.

Advertising Marketing I.

Ch. 14 Advertising 14.1 Advertising Media.

Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.

Presentation transcript:

ADVERTISING MEDIA

KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional Advertising- Used to create a favorable image for a business. Infomercial- A long advertisement that looks like a talk show and is 30 minutes long. Copyright © Texas Education Agency, All rights reserved. 2

KEY TERMS Media- The agencies, means or instruments used to convey advertising messages. Print Media- Includes advertising in newspapers, magazines, direct mail, sign and billboards. Transit Advertising- Any advertisement that can be found on public transportation. Broadcast Media- Advertising that encompasses radio and television. Copyright © Texas Education Agency, All rights reserved. 3

KEY TERMS Online Advertising- A form of advertising that uses either or the World Wide Web. Media Planning- The process of selecting the advertising media and deciding the time or space in which the ads should appear. Audience- The number of homes or people exposed to an ad. Impression- A single exposure to an ad. Frequency- The number of times an audience sees or hears and ad. Cost Per Thousand- The media cost of exposing 1,000 readers or viewers to an advertising impression. Copyright © Texas Education Agency, All rights reserved. 4

INSTITUTIONAL ADVERTISING VS. PRODUCT OR PROMOTIONAL ADVERTISING Copyright © Texas Education Agency, All rights reserved. 5

LIST 3 EXAMPLES OF INSTITUTIONAL ADVERTISING ON YOUR HANDOUT For Example: Yoplait Yogurt promotes Breast Cancer Awareness. Copyright (c) Texas Education Agency, All rights reserved. 6

TYPES OF PRINT MEDIA Newspaper Magazine Direct Mail Directory Advertising Outdoor Advertising Copyright © Texas Education Agency, All rights reserved. 7

BROADCAST MEDIA TELEVISION ADS Ultimate advertising medium for many businesses Combines all creative elements: sight, sound, action and color Most T.V. ads are 30 or 60 second spots Average person spends 10 years watching television. High cost. Super Bowl ads cost an average of $3.5 million plus. Copyright © Texas Education Agency, All rights reserved. 8

Copyright (c) Texas Education Agency, All rights reserved. 9 List 3 television shows and one product that would be advertised during that show and why. For example: The Middle on ABC – McDonalds because it is a family show during prime time.

BROADCAST MEDIA RADIO Reaches 96% of people 12 years and older within a week Can be heard just about anywhere Cost effective Targets specific segments of the radio listening market Radio ads are 10, 20, 30 or 60 second spots Copyright © Texas Education Agency, All rights reserved. 10

Copyright (c) Texas Education Agency, All rights reserved. 11 For the following products, write down what radio station (type of music) you would here an advertisement for them on: 1.NASCAR Race 2.Mercedes Benz Car 3.Sale at Zumiez’s 4.Macy’s One Day Sale 5.Cavender’s Western Store

IDENTIFY AND EVALUATE ELEMENTS OF ADVERTISING MEDIA Copyright © Texas Education Agency, All rights reserved. 12 Audience – Number of HomesImpression – See/hear ad 1 timeFrequency – How often it is seen/heardCost Per Thousand (CPM)-Rates charged

WHAT GETS TO YOU? Copyright © Texas Education Agency, All rights reserved. 13