Advertising development technologies Kaunas university of technology Information technology IF – 4/6 2014

Members: 1.Ovidijus Motuzas 2.Marius Grybauskas 3.Rytis Kazakevičius 4.Džiugas Martinkėnas Indelis: 1.Word paper was made by Marius Grybauskas (information was collected by all member equally) 2.Presentation was made by Ovidijus Motuzas 3.Website creator is Rytis Kazakevičius and Džiugas Martinkėnas

Content  Adoble Flash – Marius Grybauskas  Connect – Ovidijus Motuzas  HTML5 – Džiugas Martinkėnas  Photoshop - Rytis Kazakevičius

Adobe flash  is a multimedia and software platform used for creating vector graphics, animation, games and rich Internet applications  Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images.  Several third-party tools are able to use and generate SWF files using Flash Player

Flash Video & Flash Audio  Flash Video has been a popular choice for websites due to the large installed user base and programmability of Flash  Flash is not to be found on Apple's mobile devices  Flash Audio is most commonly encoded in MP3 or AAC (Advanced Audio Coding)  Adobe Flash Player 10.1 does not have acoustic echo cancellation

Adobe Flash projects  Web banners or banner ads typically are graphical ads displayed within a web page  Frame ad (traditional banner)  Pop-ups/pop-under  Mobile advertising

Connect  With Connect, Outdoor advertising bridges the gap between the physical and virtual worlds  Connect is the first global out-of-home mobile interactive advertising platform  Shopping, Information, Entertainment, Sharing experiences  technology lets smartphones and other enabled devices communicate with other devices

NFC (near field communication)  Enables short range communication between compatible devices  Passive NFC devices, active devices  Just like Bluetooth and WiFi, and all manner of other wireless signals

HTML5  Standard programming language for describing the contents and appearance of Web pages  One of the design goals for HTML5 is to support for multimedia on mobile devices  HTML5 makes creating accessible sites easier for two main reasons: semantics and ARIA  If you are passionate about simple, elegant, easy to read code then HTML5 is the beast for you

Adobe Photoshop  Photoshop was created in 1988 by Thomas and John Knoll  It can edit and compose raster images in multiple layers and supports masks, alpha compositing and several color models  The impact of Photoshop is everywhere  Photoshop is an excellent tool for the design of the ads displaying a lot of creativity

Working with Photoshop  Pen Tool  Measuring and navigation  Selection  Slicing  Video Editing  3D Extrusion  Mobile integration  3D Printing Tools

Workflow 1.Picking topics 2.Information gathering( each one gathered information for their topics ) 3.Making word paper 4.Making presentation 5.Creating a website and editing it Conclusions At first, we had trouble understanding our assignment - the topic seemed confusing. After talking it over as a team, we put minor problems aside and successfully started our group work. From this group work we learned a lot about advertisement making and technology, which will be helpful in our future studying and working environment. A drop of wisdom - before starting, to avoid misunderstandings and to make teamwork more fluent, every group should hold a meeting to discuss the topic, develop a plan and split up the actual work.

Opinion about Information technology module  In this module we learned how to use 2 really useful programs ( mathcad and wordpress), so in my opinion time spend for this module wasn‘t wasted at all. (Ovidijus Motuzas)  This module was definetly worth participating. I learned how to make my own website, write math formulas and how to properly make a word document. (Marius Grybauskas)  I think this module is good because making prezentations, documents and websites is very usefull. (Rytis Kazakevičius)  Relevant. Interesting. Would do it again. (Džiugas Martinkėnas)