Linking User Populations to FI research programmes FIA Dublin 09 May 2013

What you can expect  Share experience of how to bring user in your Experiments !  Know more about user-centricity and user-centered Approaches

Agenda 11:30 Introduction 11:40 Key Notes 12:00 Use cases presentations 13:00 Interactive Discussion on Each Case Study 13:20 Conclusion

The World is Changing and so are people

New Age > New Dynamic > New consumers The Economy of Sharing : – Connected Consumers – mass personalisation A « universal » moto: – world is flat – User-Techno-Market Content Oriented: – Apple / FaceBook / Google…

At which Stage of the Innovation ? Ideation => Observation Behavior Concept development=> Participatory Design Product/service development => Direct Marketing Test and evaluation => Field Testing Commercialization => Broad Engagement Product/service modification => Consumer Support Business model evolution => Ecosystem PEOPLE AT ALL LEVEL

User centric Methods ? S OURCE : B ALLON, P IETER, P IERSON, J O & D ELAERE, S IMON T EST AND E XPERIMENTATION P LATFORMS F OR B ROADBAND I NNOVATION : E XAMINING E UROPEAN P RACTICE WHERE ARE YOU ?

Key Note Speaker Cristobal Cobo Cristóbal Cobo (Phd) is a research fellow at the Oxford Internet Institute, University of Oxford, where he coordinates research on innovation, open knowledge initiatives and future of learning research projects. Currently he works on Internet Science and OportUnidad project (founded by European Commission). Cristobal has been distinguished by the British Council of Economic and Social Research (ESRC) and visiting Fellow at the Centre on Skills, Knowledge and Organisational Performance, University of Oxford. He was Professor and director of Communication and New Technologies at the Latin American Faculty of Social Sciences, Mexico. He has served as external Evaluator for National Science Foundation and MIT Press (US), International Labour Organization (UN), and the International Development Research Centre (Canada). Invited Expert for RAND EU in future trends on technology and education commissioned by the Bureau of European Policy Advisors (BEPA). Dr Cobo currently serves on the board of the Global Open Educational Resource (OER) Graduate Network. He has PhD “cum laudem” Communication Sciences at Universitat Autònoma de Barcelona. A selection of his publication can be found here