International Retailing Core unit for: BA (Hons) Retail Marketing Option open for: BA (Hons) Marketing Management BA (Hons) Advertising Mgt. & Brand Mgt. BA (Hons) International Business (all variants) Tutors:Dr. Elke Pioch (unit leader) a.n.other

Why International Retailing?  Growing international economic force  One of the largest companies in the world is an international retailer  Large employers

5 Themes 1 - Different retail markets

5 Themes 2 - Theories of international (retail) expansion reluctant cautious ambitious (Treadgold, 1990/91) global border hopping Retailer

5 Themes 3 - Factors affecting international retail expansion; success and failure Motives Culture Human resource management

5 Themes 4 – Entry, exit and marketing strategies

5 Themes 5 - International supply chain management (including sourcing and store operations)

Delivery  Lectures / guest speaker  Case study Makro UK (incl. HO and store visit)  Tutorials (fortnightly) Applying concepts and theories to international retail companies Case studies Library session dedicated to searching databases relevant to international retailing Hands-on sessions:  Gathering material relating to international retailers  How to do a podcast  How to write a report

Assessment  100% course work  Portfolio of an international retailer: Tracing, analysing, critically discussing their international activities from November 2011-March 2012 and developing strategies for further expansion or divestment from foreign markets  Attendance is compulsory, will be monitored and is part of the final mark Formative (= no marks): Poster exhibition in December (pairs) Summative (= with marks) Podcast (pairs) Report (individual)

Expectations  Regular attendance  Regular reading  Participation in tutorial discussions  Prepare and deliver poster and podcast in time; hand in report on time; deliver all according to specification