PBS TeacherLine Station Meeting October 27-28, 2008 Station Initiatives Positioning PBS TeacherLine for Growth WHRO Brian K. Callahan Chief Education Officer WHRO John L. Whitley Virginia’s PBS TeacherLine Solution Representative

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Existing Sales Strategy Work with Other Virginia Public Broadcasting Stations Target Regional NCLB EdTech Grant Project Directors & Other “High-Opportunity” School Districts Build Virginia’s PBS TeacherLine Brand Engage in Segmented Multimedia Marketing Campaigns Result = Predominantly Individual Seat Sales

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Sales FYE

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine New Sales Strategy Continue Existing Activities Hire Virginia’s PBS TeacherLine Solutions Representative Develop Organizational Pricing and Incentives Position Virginia’s PBS TeacherLine as a “Solutions Package” Rather than a “Commodity Product” – Long Term, Labor Intensive Anticipated Result = Increased District Level Sales

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Bronze - Discover Silver - Explore Gold - Investigate Platinum - Commit Diamond - Proclaim

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Bronze - Discover Professional Development Needs Assessment Support Welcome and Implementation Kit, including Customized Registration Form Online Technical Support Online Introductory Information Sessions Face to Face Course Utilization Workshop On Demand Course Flexibility Online Facilitator Support Certified Virginia Instructors

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Silver - Explore Bronze Level plus… Online Training for up to 3 Facilitators through PBS Online Facilitator Training (OFT) Course Virginia’s PBS TeacherLine Shirt for Learners Customized Division Course Listing and Registration Form on Virginia’s PBS TeacherLine Website

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Gold - Investigate Silver Level plus… Online Training for up to 5 Facilitators through PBS Online Facilitator Training (OFT) Course Virginia’s PBS TeacherLine Lapel Pin for Learners Certificates for 50% Off 10 Future Individual Course Registrations

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Platinum - Commit Gold Level plus… Online Training for up to 8 Facilitators through PBS Online Facilitator Training (OFT) Course Certificates for 50% Off 15 Future Individual Course Registrations On site Graduation Ceremony for Learners Certification as Virginia’s PBS TeacherLine “Partners of Distinction” Media Recognition Featuring “Partners of Distinction”

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Diamond - Proclaim Platinum Level plus… Online Training for up to 12 Facilitators through PBS Online Facilitator Training (OFT) Course Ability to Utilize Local Specially Certified Facilitators Certificates for 50% Off 20 Future Individual Course Registrations

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Change paradigm for organizational sales (LEAs and SEAs) from a per learner fee to a per course fee. Courses are purchased on a 25 learner per course basis. LEAs and SEAs are offered an incentive program to encourage the purchase of more courses. The more courses that an LEA or SEA purchases, the more value add they will receive. Solutions Representatives will have the flexibility to discount the full course fee depending on negotiations with the organization. Can incorporate other locally developed online courses.

PBS TeacherLine Station Meeting October 27-28, 2008 Virginia’s PBS TeacherLine Organizational Pricing and Incentives Final Questions?