Design: Circles By Natasha Koh

The meaning of circles The circle  closed curves, open curves -Infinity -Movement  Engery? Inclusion Wholeness Focus Unity Nurturing Cycles Initiation Everything Perfection Womb Centering Revolution Mobility Completion

More on cirlces! Circles suggest infinity. They are also protective (think of protective encircling arms). They can also denote free movement such as a rolling ball or a more controlled movement such as a spinning globe.

Circles that centre and bring focus to company names/ icons/ logos Color: This is a T- shirt brand, and the vibrant colours of the outer rings pull- focus to the white lettering of the company name Virgin: Like a stamp, circle draws attention to the text. Starbucks coffee: Here, the double circle serves dual purposes it leads the attention to two focal points. First the icon of the mermaid, then the worlds. And then as a circle seems to suggest infinity, I find my gaze being led back to the icon and the words.

The Apple logo Apple  A lot of curves/ half circle -The circle symbolises perfection, wholeness and everything. -Similar to what Apple is trying to imply about their products. -Curves  a softness and style which is quite opposite to the normal ‘hardness’ of manmade technology. -Curves  friendly and inviting  user friendly? -The apple as a whole. - Fruit? – Delicious, temptation -“…an Apple with a bite out of it, indicating the acquisition of knowledge.”

Coca -Cola The main circle of the coke advertisement -Movement  Engery -Symmetrical and perfect bringing the attention to the coke bottle placed strategically in the middle of the circle where the eyes continually focus. Curvy lettering. - Womanly  desirable similar to the curvy pin-up girl they used to use for Coke ads.

The curves The image of the Panda is created through the use of negative and positive colouring in soft curves and half circles The entire panda itself seems to be centered in the middle of and imaginary circle. Here, I feel, the curves of the Panda seem to portray the gentleness and fragility of the creature. Also it’s need for nurturing and protection. The circle itself is also representative of “protection” which is exactly what the WWF hopes to convey.

My personal Trainer The circular spiral icon is representative of movement and energy. A circle a the same time is a symbol of wholeness and perfection along with “nurturing”, which is a perfect representation for the programme.

Blooms and Gardens Once again, here the circle leads one to focus on the green leaf. The shape itself has ‘nature connotations’ symbolizing “cycles”, “life” and “nuturing”. I find this design clean and simple, yet stylistic. It brings across the kind of style their product/ service.

The curves Here are some curves and circles, within hard square or rectangles. The straightness of the Surroundings contrasts the softer curves and circles Within these designs. LEGO: I circles are centering in themselves and within the confines of the hard sqare They stand out as something Fluid, mobile and fun! Chardonnay: Once again Focus is on the curves of the Glass as it’s the only one that stands out. Anne of Green Gables: Softness of lettering can Also be a reference to nature.