Section Divider: Heading intro here. Impact measurement in a post CSR world Ian Clifford, 10 November 2010

Internet novice Early Adopter Functional use Communications Information Transactions Content creator Entertainment Social web The digital journey The use of digital technology to improve the lives and life chances of all citizens and the places in which they live.

Or is it just empowerment? “Doing my music on the computers calms me down. It’s like I’m a different person now. If I hadn’t come here, I reckon I’d be in a cop station somewhere. I certainly wouldn’t be getting an education, and qualifications and stuff. I missed so much school - most of Year 7 and 8 and 9 - but now I feel like I’ve caught back up. I’ve made it right.” Graham, Leeds

Top 20 countries by % of population online (2010) June 2010 data from:

30.1m adults use the internet daily … BUT 9.1m never use it Source: ONS 2010

Who is offline? (has NEVER used the internet) ›Age is a key factor… ›60% of the over 65s have never used the internet ›68% of people who are widowed ›55% of people with no qualifications ›31% of people earning less than £10,399 ›29% of people from the North East of England ›21% of women Source: ONS 2010

Where: there’s a North-South divide All UK: 18% never used Source: ONS 2010

2% of people in the highest income category (>£40,000) have never used the internet, compared to 31% of those in the lowest income (<£10,399) category It is a case of social equality Source ONS % of people without any qualifications have never used the internet, compared to 2% with a degree

Products ›Myguide.gov.uk ›OnlineBasics.co.uk ›HelpPassITon.co.uk ›Internet buttons ›3500 public venues in England ›Libraries, Voluntary Sector, Education ›80% of most deprived MSOAs UK online centres Campaigns

If all UK digitally excluded adults got online and made one digital contact with Government each month, this would save the Government £900 million per year PwC & Martha Lane Fox “The Economic Case for Digital Inclusion” Oct 2009 Only 15% of people living in a deprived area have used a local or central government online service or website in last year Ofcom, March 2009

NHS Choices ›A visit to NHS Choices costs the NHS £0.46 ›A call to NHS Direct at £16.54 ›A walk-in centre appointment at £30.58 ›A visit to the GP at £36 ›and a visit to A&E £ % of NHS Choices visits save a GP visit … Source: Imperial College, NHS Choices Benefits Realisation, 2010

Measuring centre impact Supported individuals are saving far more contacts than expected ›16% Less than 1 contact or visit a month ›22% 1 contact or visit a month ›34% 2-4 contacts or visits a month ›8% 5-9 contacts or visits a month ›7% 10 or more visits a month UK online centres 400 learners surveyed Aug-Nov 2010

Channel shift impact of UK online centre intervention Counting since April 2010 …. ›By end Nov £7m in channel shift savings. ›By end Dec £10m savings ›By end March 2011 £21m savings (originally estimated £10m) ›By end March 2012 £87m savings (£38m) ›By end March 2013 £230m savings (£88m)

Typical Local Authority impact Within a typical Local Authority area ›c25 UK online centres organisations ›c2000 beneficiaries per year ›£109k in first year, £211k by 2nd year

Get online week 18 th – 24 October 2010 – 28,255 myguide registrations October 2010 – 63,650 myguide registrations Game based learning activity ‘Splash and grab’ Get online week 2011 – 17 th – 23 rd October New Year campaign January and February 2011 BBC First click TV and Radio trails Partnerships with Race online 2012 partners including the BBC & JCP champions UK online centres offer: campaigns “When I think about how things were less than a year ago – I could barely get out of bed before lunchtime. Now, I have qualifications and I know exactly what I want to do with my life. UK online centres has helped me in so many ways – I get up early, I’m off the drink, and I want to help other people to do the same. I’m determined to push myself to the limit, and beyond. I know I can do it.” Lukas, Liverpool

Thank You