Building a World-Class Bicycle Commuter Program in an Age of Austerity University of Minnesota ZAP Bike Commuting Program

Steve Sanders - Alternative Transportation Manager –

Presentation Outline How the Hardware Works Goals of Program Hardware and Software Description Program Description Results Partners Expansion and Plans University of Minnesota ZAP Bike Commuting Program

Program Goals Incorporate Bike Commuting Into Wellness Program Available For All Easy for Users (passive system) Accurate and Accessible Data

ZAP System Wireless Passive RFID Tamper-proof Automatic Web-based 5’-20’ Read Zone University of Minnesota ZAP Bike Commuting Program

How Does It Work? University of Minnesota ZAP Bike Commuting Program 1. Tag Bike 2. Register Tag 3. Ride by Reader

TAG READ ISSUES University of Minnesota ZAP Bike Commuting Program 1. Abnormal Spokes 2. Recumbents 3. Small Wheels

Actual Installations University of Minnesota ZAP Bike Commuting Program

Initial Landing Page UMN Twin Cities ZAP Information Page – Page gives basic info on program, how it works and wellness benefits. Has link to map showing ZAP locations and how and where you can get your bicycle tagged. Also has contact number for questions. This page can be customized with your specific information University of Minnesota ZAP Bike Commuting Program

Bicycle Tagging Commuters go to the U of M Bike Center to get tag installed on bike. University of Minnesota ZAP Bike Commuting Program

Commuters are given a regis- tration card with directions on registering their tag plus basic information about how to get Zapped. University of Minnesota ZAP Bike Commuting Program

UMN Twin Cities – Registration Page Users register themselves. You can have users include their home addresses which will automatically calculate mileage to a central point on campus. Once they register they receive an automated to confirm their registration (makes sure is valid and decreases “bot” bogus registrations.) Once they validate registration the program administrator completes registration by accepting new registrants. Users will receive a welcome with registration and password information. Fields are customizable. University of Minnesota ZAP Bike Commuting Program

Logging On Web Landing Page: Users will always login at Based on their sign-on they will be brought directly to their commuter page which lists their personal stats as well as any other information you want them to see. The system is setup to remember their login/password University of Minnesota ZAP Bike Commuting Program

Commuter Calendar

Administrative Tools General Stats Registrations Station Health Customizable Reports University of Minnesota ZAP Bike Commuting Program

Registration: Go through fields, make sure it’s accurate- accept University of Minnesota ZAP Bike Commuting Program

Wellness Credit Run U of M Eligible Riders Report – show only riders with 40 ZAPS in time period. Export to CSV file – sort by faculty staff – remove students. list to Wellness University of Minnesota ZAP Bike Commuting Program

Administrative Dashboard University of Minnesota ZAP Bike Commuting Program

User Interface University of Minnesota ZAP Bike Commuting Program

ZAP Program Details 50 Rides/Year = 75 points ($100) Insurance Automatically Discounted Monthly 8 Rides Register Tag Online University of Minnesota ZAP Bike Commuting Program

ZAP Installation Map – Twin Cities University of Minnesota ZAP Bike Commuting Program

Rewards University of Minnesota ZAP Bike Commuting Program

Incentive Partnerships Retailers Seward Co-op (University Customers) Hub bike shop Local Bike Industry Re-use Center Local Business Association University of Minnesota ZAP Bike Commuting Program

Outreach & Engagement University of Minnesota ZAP Bike Commuting Program

Team Challenges University of Minnesota ZAP Bike Commuting Program

Registered Users and Regular Riders University of Minnesota ZAP Bike Commuting Program

Phase 1 Base Building Engagement Level Is High Creating User-base from Scratch Delivering Health Care Dollars Shows Effectiveness of Passive System. University of Minnesota ZAP Bike Commuting Program

Phase 2: Rigorous examination of data: Is it Increasing Bike Use? Fine-tune Program & Template Smart-phone Integration? Web-app Integration? Software Add-ons? Use Data to Access Healthcare $ University of Minnesota ZAP Bike Commuting Program Phase 2