REBRANDING

Why has the British seaside declined

 Read the article ‘weathering the storm’ from the Guardian and add to your mindmap

 Exploration: A small number of tourists explore a new location, for personal adventure.  Involvement: Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved.  Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin.  Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down.  Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth.  Rejuvenation: A secondary growth spurt brought about by a new impetus.

Walton-on-the–Naze has the longest beach in Essex and the second longest pier in the UK.

 It is an ageing town inhabited by people who have retired there after happy holidays earlier in their lives  It is one of the most ‘top- heavy’ towns in the UK  Many people live on pensions so have no money for luxuries  The town centre is a mixture of convenience, charity shops and two funeral parlours

 Your task is to decide how Walton-on-the- naze should tackle its image as the ‘waiting room for God’  In pairs you will assigned an option which you must then discuss and create a presentation on why this is the best solution  You will then have to present your ideas to the class

OptionsWhat?Why?1 New Commuter Housing 2Gentrification 3 The Sunshine Coast 4 Environmental Value 5 Flagship development 6 Retirement centre 7 Festival Town