Search Engine Optimization www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda.

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Presentation transcript:

Search Engine Optimization | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network. The Mequoda Method Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network

Search Engine Optimization | slide 2 © 2009 Mequoda Group, LLC Mequoda Method Case Studies

Search Engine Optimization | slide 3 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Online Market Analysis Search Engine Optimization Website Conversion Architecture Online Content Management PR & Link Building Newsletter Marketing Landing Page Optimization Digital Product Development Social Media Management Structuring Online Jobs Key Metric Analysis Business Plan Development

Search Engine Optimization | slide 4 © 2009 Mequoda Group, LLC Mapping and Tracking Your Keyword Universe Mequoda Method Skills Search Engine Optimization

Search Engine Optimization | slide 5 © 2009 Mequoda Group, LLC Popular Keyword Myths 1.All keywords are equally important 2.A single post will get me a page one position in Google 3.Google Analytics is the only reporting tool required to monitor SEO success

Search Engine Optimization | slide 6 © 2009 Mequoda Group, LLC True or False? All keywords are created equal

Search Engine Optimization | slide 7 © 2009 Mequoda Group, LLC False!

Search Engine Optimization | slide 8 © 2009 Mequoda Group, LLC True or False? A single post will get me a page one position in Google

Search Engine Optimization | slide 9 © 2009 Mequoda Group, LLC False!

Search Engine Optimization | slide 10 © 2009 Mequoda Group, LLC True or False? Google Analytics is the only reporting tool required to monitor SEO success

Search Engine Optimization | slide 11 © 2009 Mequoda Group, LLC False!

Search Engine Optimization | slide 12 © 2009 Mequoda Group, LLC SEO Key Metrics and Economics February 2009

Search Engine Optimization | slide 13 © 2009 Mequoda Group, LLC Google Share of Searches Almost 70% July 15, 2008

Search Engine Optimization | slide 14 © 2009 Mequoda Group, LLC Mequoda Daily Website Arrivals February 2009

Search Engine Optimization | slide 15 © 2009 Mequoda Group, LLC Google Loves Internet Hubs  SEARCH: INVESTING ADVICE SEARCH: COOKING SEARCH: FISHING                             

Search Engine Optimization | slide 16 © 2009 Mequoda Group, LLC SEO for Online Publishers Choosing the Right Keywords To Drive Website Traffic

Search Engine Optimization | slide 17 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

Search Engine Optimization | slide 18 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

Search Engine Optimization | slide 19 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

Search Engine Optimization | slide 20 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

Search Engine Optimization | slide 21 © 2009 Mequoda Group, LLC SEO for Online Publishers Mequoda.com Case Study

Search Engine Optimization | slide 22 © 2009 Mequoda Group, LLC SEO Key Metrics and Economics February 2009

Search Engine Optimization | slide 23 © 2009 Mequoda Group, LLC Attraction Conversion Architecture

Search Engine Optimization | slide 24 © 2009 Mequoda Group, LLC Thank You Don Nicholas, Managing Partner Mequoda Group, LLC (508) Kim Mateus, Senior Partner Mequoda Group, LLC (401) Wood Street Bristol, RI