2013 State of Asian Men Study (Malaysia, China, Singapore)

2 Male Roles (% Top 3) Q. In which three of the following roles do you spend most of your time? Men Only

3 Male Roles – Change Vs. Father’s Generation (% More - % Less) Q. Compared to your father at this time of his life, would you say you personally focus on each of these more, the same, or less than he did? LESSMORE Men Only

4 Male Priority in Life Q. If you could have only one of the following, which would you choose? Men Only

5 Balancing Family and Career - % Top 2 Box (Malaysia ONLY) Q. How strongly do you agree or disagree with the following statements?

6 Balancing Family and Career - % Top 2 Box (China ONLY) Q. How strongly do you agree or disagree with the following statements?

7 Balancing Family and Career - % Top 2 Box (Singapore ONLY) Q. How strongly do you agree or disagree with the following statements?

8 Balancing Family and Career - % Top 2 Box (Countries Combined) Q. How strongly do you agree or disagree with the following statements?

9 Household Responsibilities (Countries Combined) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take… Woman’s Take…

10 Man’s Take on Household Responsibilities (Malaysia Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 35% Mean: 39% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

11 Man’s Take on Household Responsibilities (China Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 43% Mean: 41% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

12 Man’s Take on Household Responsibilities (Singapore Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 27% Mean: 35% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

13 Man’s Take on Household Responsibilities (Countries Combined) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 35% Mean: 39% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

14 Woman’s Take on Household Responsibilities (Malaysia Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 51% Mean: 17% PARTNER WOMAN SOMEONE ELSE BOTH WOMAN AND PARTNER

15 Woman’s Take on Household Responsibilities (China Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 61% Mean: 25% PARTNER WOMAN SOMEONE ELSE BOTH WOMAN AND PARTNER

16 Woman’s Take on Household Responsibilities (Singapore Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 48% Mean: 17% PARTNER WOMAN SOMEONE ELSE BOTH WOMAN AND PARTNER

17 Woman’s Take on Household Responsibilities (Countries Combined) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Mean: 53% Mean: 20% PARTNER WOMAN SOMEONE ELSE BOTH WOMAN AND PARTNER

18 Childcare Responsibilities (Countries Combined) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take… Woman’s Take…

19 Childcare Responsibilities (Malaysia Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take… Woman’s Take…

20 Childcare Responsibilities (China Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take… Woman’s Take…

21 Childcare Responsibilities (Singapore Only) Excludes N/A Responses Q. In your household, who is primarily responsible for each of the following household responsibilities? Man’s Take… Woman’s Take…

22 Man’s Take on Childcare Responsibilities (Malaysia Only) Excludes N/A Responses Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 54% Mean: 40% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

23 Man’s Take on Childcare Responsibilities (China Only) Excludes N/A Responses Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 51% Mean: 41% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

24 Man’s Take on Childcare Responsibilities (Singapore Only) Excludes N/A Responses Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 52% Mean: 37% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

25 Man’s Take on Childcare Responsibilities (Countries Combined) Excludes N/A Responses Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 53% Mean: 39% MAN BOTH MAN AND PARTNER PARTNER SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for school, Taking care when sick, Lunches 26 Woman’s Take on Childcare Responsibilities (Malaysia Only) Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 73% Mean: 18% PARTNER BOTH WOMAN AND PARTNER WOMAN SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for school, Taking care when sick, Lunches, Playing with kids 27 Woman’s Take on Childcare Responsibilities (China Only) Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 68% Mean: 29% PARTNER BOTH WOMAN AND PARTNER WOMAN SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for school, Taking care when sick, Lunches 28 Woman’s Take on Childcare Responsibilities (Singapore Only) Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 72% Mean: 19% PARTNER BOTH WOMAN AND PARTNER WOMAN SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for school, Taking care when sick, Lunches 29 Woman’s Take on Childcare Responsibilities (Countries Combined) Q. And in your household, who is primarily responsible for each of the following childcare responsibilities? Mean: 70% Mean: 23% PARTNER BOTH WOMAN AND PARTNER WOMAN SOMEONE ELSE

30 Grading of Men – Household Responsibilities (Countries Combined) Q. How would you grade yourself in terms of performing household responsibilities? How Men Grade Themselves

31 Grading of Women – Household Responsibilities (Countries Combined) Q. How would you grade yourself in terms of performing household responsibilities? How Women Grade Themselves

32 Grading of Men – Childcare Responsibilities (Malaysia Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

33 Grading of Men – Childcare Responsibilities (China Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

34 Grading of Men – Childcare Responsibilities (Singapore Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

35 Grading of Men – Childcare Responsibilities (Countries Combined) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

36 Grading of Women – Childcare Responsibilities (Malaysia Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

37 Grading of Women – Childcare Responsibilities (China Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

38 Grading of Women – Childcare Responsibilities (Singapore Only) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

39 Grading of Women – Childcare Responsibilities (Countries Combined) Q. How would you grade yourself in terms of performing childcare responsibilities? Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

40 Personal Responsibility Breakdown – Mean (Countries Combined) Q. About what percent of the household responsibilities would you say you personally handle? Q. And about what percent of the financial responsibilities would you say you personally handle? Q. About what percent of the childcare responsibilities would you say you personally handle?

41 Who Enforces the Routines (Countries Combined) Note: Respondents could select multiple options for this question Q. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?

42 Who Enforces the Routines (Malaysia Only) Note: Respondents could select multiple options for this question Q. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?

43 Who Enforces the Routines (China Only) Note: Respondents could select multiple options for this question Q. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?

44 Who Enforces the Routines (Singapore Only) Note: Respondents could select multiple options for this question Q. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?

45 Who Enforces the Rules (Countries Combined) Note: Respondents could select multiple options for this question Q. When it comes to enforcing the rules of the household with your children (i.e. discipline) who takes care of this most of the time?

46 Who Makes Major Decisions about Activities and Schooling (Countries Combined) Note: Respondents could select multiple options for this question Q. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?

47 Who Makes Major Decisions about Activities and Schooling (Malaysia Only) Note: Respondents could select multiple options for this question Q. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?

48 Who Makes Major Decisions about Activities and Schooling (China Only) Note: Respondents could select multiple options for this question Q. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?

49 Who Makes Major Decisions about Activities and Schooling (Singapore Only) Note: Respondents could select multiple options for this question Q. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?

50 Time - % Top 2 Box (Malaysia ONLY) Q. How strongly do you agree or disagree with the following statements?

51 Q. How strongly do you agree or disagree with the following statements? Time - % Top 2 Box (China ONLY)

52 Q. How strongly do you agree or disagree with the following statements? Time - % Top 2 Box (Singapore ONLY)

53 Q. How strongly do you agree or disagree with the following statements? Time - % Top 2 Box (Countries Combined)

54 Men’s Parenting Style (% Top 2 Box) Q. And how strongly do you agree or disagree with the following statements? Men Only

55 What Defines Men Today (Malaysia ONLY) Q. Which of the following would say are the primary things that define men today?

56 What Defines Men Today (China ONLY) Q. Which of the following would say are the primary things that define men today?

57 What Defines Men Today (Singapore ONLY) Q. Which of the following would say are the primary things that define men today?

58 What Defines Men Today (Countries Combined) Q. Which of the following would say are the primary things that define men today?

59 Gender Roles - % Top 2 Box (Malaysia ONLY) Q. How strongly do you agree or disagree with the following statements?

60 Q. How strongly do you agree or disagree with the following statements? Gender Roles - % Top 2 Box (China ONLY)

61 Q. How strongly do you agree or disagree with the following statements? Gender Roles - % Top 2 Box (Singapore ONLY)

62 Q. How strongly do you agree or disagree with the following statements? Gender Roles - % Top 2 Box (Countries Combined)

63 Men’s Anxieties (% Top 2 Box) Q. To what extent, if at all, do the following make you feel anxious? Men Only

64 Men’s Anxieties Vs. Father’s Generation (% More - % Less Anxious) Q. How much more or less anxious, if at all, do you think you are about each of the following than your father’s generation when they were your age? Men Only LESSMORE

65 Q. Compared to your father’s generation, do you feel men today are more or less of each of the following, or about the same? How Men Have Changed (Countries Combined) LESSMORE

66 Q. Compared to your father’s generation, do you feel each of the following are easier or harder for men today, or about the same? How Life Has Become Harder for Men (Countries Combined) HARDEREASIER

Methodology What Quantitative study conducted using SONAR™ – JWT’s proprietary online research tool Who N = 500 Malaysia Adults  Millennials: n = 182  Gen X: n = 160  Boomers: n = 158 N = 502 China Adults  Millennials: n = 160  Gen X: n = 197  Boomers: n = 145 N = 501 Singapore Adults  Millennials: n = 154  Gen X: n = 138  Boomers: n = 209 When August 2 nd – 9 th,