Lighting Campaign Update Jeff Harris Clean Energy Ambassadors Webinar June 21, 2011

What the Alliance Does Mission: To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment and greater energy security. Organization: Staffed by 80+ professionals 33 years of experience $15 million annual budget

Lighting Efficiency Campaign BACKGROUND Nationwide efficient lighting standards take effect January 2012 Already underway in California Primarily a change for the residential user (screw in bulb) What does this mean for: - Consumers? Consumers - Retailers and manufacturers? - Utility DSM programs??

Energy Independence and Security Act of 2007 (EISA) Current Watts Maximum Watts Allowed Effective Date Lumen Range 10072January January January January

New Lighting Labels Will Help Consumers Make Good Choices

Myths and Facts MYTH: Have to buy CFLs - Consumers will have a variety of lighting choices MYTH: Bulbs will cost more - Lower utility bills save consumers money MYTH: This is a mandate no one wants - Standards spur innovation MYTH: Jobs are being sent overseas - High tech jobs are being created in the US MYTH: CFLs are not safe to use - Proper disposal is needed (…just like fluorescent tubes in every office)

The Birth of “LUMEN” Lighting Understanding for a More Efficient Nation (LUMEN) Steering Committee Members:  Alliance to Save Energy  American Lighting Association  National Electrical Manufacturers Association Two Subcommittees:  Retail Education  Mass Media Education

LUMEN Coalition Members More than 40 members and advisors - Utilities - Manufacturers - NGOs - Federal Agencies - Industry Associations - Regional EE Organizations - Research Labs

Mass Media Committee Activities To Date Developed consistent messaging Identified spokespeople to respond to press Developed LUMEN one-pager Developed a LUMEN repository site Created a draft press release Website on efficient lighting (in development) Engaging social media: Facebook and Twitter

Retail Education Committee Chaired by Larry Lauck, American Lighting Association Alliance support provided by Susan Shuckra Goals - Work with lighting retailers to educate their employees about the transition

Alliance Work with Dept. of Energy Develop strategies to help explain the lighting transition to: Utilities Retailers Environmental Organizations

What Does The Lighting Transition Mean for DSM Programs? Your customers may come to you for information Shift focus of residential lighting programs - OLD: Replace incandescents with CFLs - NEW: Choose right lamp for each socket Efficiency upgrades still make sense, but the baseline is higher! Market transformation opportunities – work with the supply chain

What Would Help You ? Bill Stuffers Newsletter articles Webinars Video explaining the transition Tool Kit with information for customization Take a survey (link or later) and let us know.

Thank You