Report: Global Functional Food Survey Trends and Insights Category: Consumer Goods Insert Image Height Width – 4.98

Weight management and heart health are two key health concerns that will boost the growth of functional food and drink sales over the next 3 years Greater awareness of health concerns amongst an aging society, and reduced skepticism over product claims is expected to drive growth in the functional food market Younger adults aged are seen as the key demographic group that will drive functional food and drink sales over the next 3 years The US and China will be the two hot-spot areas where demand for functional food and drink will intensify most over the next 3 years Report Insights Report: Global Functional Food Survey Trends and Insights

Energy and sport drinks, cereal and energy bars and juice and soft drinks are the product categories that will witness the biggest increase in demand in the coming years Demand for functional food and drinks in grocers, hypermarkets, and supermarkets will outpace demand in specialist health stores over the next 3 years Across most regions, demand for Omega-6, Probiotics and dietary fibers will grow during 2014 to 2016 Online sales of functional food and drinks are also expected to increase over the next 3 years Report Insights (Continued) Report: Global Functional Food Survey Trends and Insights

Consumer education programs will be the most effective strategy for the expansion of functional food and drinks into new markets Clear product description, quality cues to customers, and maximum brand massaging are the crucial packaging or labeling trends for the growth of functional food and drinks The majority of executives across all regions anticipate social media as the key channel for the marketing communication of functional food and drinks over the next 3 years Report Insights (Continued) Report: Global Functional Food Survey Trends and Insights

Analysis of the current status of private label functional food and drinks across different regions, and assesses availability prospects of private label functional food and drinks in specific product categories across different regions over the next three years Evaluation of the importance of packaging and labeling trends crucial for propelling the growth of functional food and drinks over the next three years Identification of the impact of health claim regulations on functional foods and drinks Regulatory environment covering functional food and drinks business Report Coverage Report: Global Functional Food Survey Trends and Insights

Identify prevailing level of optimism about the future of the functional food and drinks market Identify key focus areas for functional food and drinks product development over the next three years Uncover major challenges for functional food and drinks over the next three years Anticipates how social media will influence the functional food market over the next three years Project changes in the sales of functional food and drinks over the next three years Report Benefits Report: Global Functional Food Survey Trends and Insights

Publish date: Nov 22, 2013 Number of slides: 51 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 1,950 Price for Site License: USD 3,900 Price for Global User License: USD 5,850 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal Report Details Report: Global Functional Food Survey Trends and Insights

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