How to get ahead in Analytics Jonathan Moxham – Database Marketing & Analysis Manager British Red Cross

What is an analyst? >Not just a job title… >Business Analyst, Fundraising Analyst, Business Intelligence Developer, Data Planning Manager, Fundraising Insight Manager, Marketing Analyst, Marketing Statistician, Strategic Marketing Analyst, Database Executive, Reporting Analyst, Database Marketing Officer, Fundraising Database Manager, Web Analytics Manager, Fundraising Researcher, Strategic Insight Analyst >Definition of an analyst: Workers who use statistics, rigorous quantitative or qualitative analysis, and information modelling techniques to shape and make business decisions

What is the job of an analyst in Fundraising? >Performance monitoring >Campaign reviews, KPI reporting >Financial and supporter volume forecasting and predictive analysis tools >Life-time Value Analysis and Modelling >In-depth attrition analysis tools >Trend and benchmarking reporting >Supporter and Company Profiles >Segmentation

Types of analyst role in Fundraising? >The All Rounder (£25k - £45k) >Database Manager, Fundraising Analyst >MS Excel/Access, SQL, Fundraising Database >Management skills >Not devoted to analysis, selections/imports/development role too >Data Analyst (£25k - £32k) >Entry Level - Graduates with a numerate degree >Bright, enthusiastic, excellent communications skills >Understanding of reporting tools e.g. Business Objects, Excel, Tableau >Strong desire to work in the sector or cause

Types of analyst role in Fundraising? >Senior Data Analyst (£32k - £39k) >3 – 5 years experience >Understand the workings of the business through structure and flow of its information >Experts in data creation, manipulation, interpretation and use >Project management >Strong analytical ability >Data Analysis Manager (£37k - £50k) >7 – 10 years experience >Coaching and staff development >Strong consulting and relationship skills. >Demonstrates business value of analysis >Statistical Analysis and Modelling experience (SPSS/SAS)

Types of analyst role in Fundraising? >Strategic Insight Analyst (£40k - £55k) >Technical adept (SAS, SQL, SPSS) >Strong relationship and consulting skills > Able to make analysis progress > Drive, intellect, ambition, curiosity >Qualitative and Quantitative analysis experience >Head of Analysis/Insight/IG (£40k - £70k) >Champion analytical techniques and technologies >Strong business acumen and appreciation of analytical techniques >Great people skills >Establish long term strategies and specify how to achieve them >Provide guidance to IT

Analyst – Market Trends >Demand is high >Competition is high >… but the number of analysts are low >Salaries are going up >Functions, roles, and descriptions are changing >Technology is changing, data volumes and complexity going up

Analyst – Market Trends - Commercial Harnham Search – Salary and Data Guide 2012

Strategies for recruitment >Recruitment Agencies >Datatech >Progressive >Direct Recruitment >Harnham Search >Flow Claritas >Harris Hill >Networking, social media, head hunting >Selling the positives of the sector

HOW TO GET AHEAD IN ANALYTICS DAMION DEANS HAIGH CONSULTANTS

WHAT MAKES A GOOD ANALYST?WHAT MAKES A GOOD ANALYST? RECRUITMENT BARRIERSRECRUITMENT BARRIERS SALARY GUIDESALARY GUIDE WHAT MAKES A GOOD CV AND SOME WIDER RECRUITMENT TIPSWHAT MAKES A GOOD CV AND SOME WIDER RECRUITMENT TIPS

WHAT MAKES A GOOD ANALYST? ENQUIRING MIND - CONSTANTLY LEARNING ENQUIRING MIND - CONSTANTLY LEARNING STATISTICAL & ANALYSIS KNOWLEDGE STATISTICAL & ANALYSIS KNOWLEDGE COMMUNICATION SKILLS COMMUNICATION SKILLS TECHNICAL SKILLS: TECHNICAL SKILLS: SASSAS SQLSQL SPSSSPSS VBA, etcVBA, etc COMMERCIAL SENSE COMMERCIAL SENSE

RECRUITMENT BARRIERS GRADUATES GRADUATES RECRUITMENT ‘PROCESSES’ RECRUITMENT ‘PROCESSES’ UNREALISTIC EXPECTATION UNREALISTIC EXPECTATION CLIENTSCLIENTS CANDIDATESCANDIDATES SKILLS-SETS SKILLS-SETS RECESSION RECESSION IMAGINATIVE APPROACH IMAGINATIVE APPROACH

SALARY GUIDE GradeCharities Commercial GradeCharities Commercial Entry level£17-23K£21-25K Entry level£17-23K£21-25K Junior Analyst(1-3 yrs)£22-28K£25-32K Junior Analyst(1-3 yrs)£22-28K£25-32K Data Analyst (3-5 yrs)£28-36K£32-45K Data Analyst (3-5 yrs)£28-36K£32-45K Senior Analyst(5-10 yrs)£36-45K£45-70K Senior Analyst(5-10 yrs)£36-45K£45-70K Analyst Manager£38-60K£60-85K Analyst Manager£38-60K£60-85K Director of Insight /£85-130K Director of Insight /£85-130K

WHAT MAKES A GOOD CV THE BASICS THE BASICS CONCISENESS CONCISENESS GAPS GAPS DO JUSTICE TO YOUR EXPERIENCE & CAREER DO JUSTICE TO YOUR EXPERIENCE & CAREER BE INTERESTING. NOT QUIRKY. BE INTERESTING. NOT QUIRKY. YOU DO NOT NEED TO HAVE JUST ONE CV YOU DO NOT NEED TO HAVE JUST ONE CV DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’ DON’T USE CV TEMPLATES OR PAY FOR ‘CV CONSULTANCY’

RECRUITMENT TIPS RESEARCH YOUR TARGET RESEARCH YOUR TARGET BE AWARE OF TIME DELAYS BE AWARE OF TIME DELAYS DEADLINES & APPLICATIONS DEADLINES & APPLICATIONS FOLLOW UP FOLLOW UP NETWORK NETWORK