How to Use Social Media for Business Part Two: Keys to Success and How to Integrate into your Business

“Social media is people having conversations online.” What is Social Media?

Reasons Why You Need to Use Social Media 1.The shear volume of users that are online 2.Forming Relationships 3.Speeds up Networking 4.Generates Business 5.LoopNet has Already Bought In 6.Use it for Recruiting 7.Home of your Future Clients

Keys to Social Media success

Keys to Success: Getting Started Experiment Personally before Professionally Experiment Personally before Professionally What Sites are your Clients on? What Sites are your Clients on? Listen First Listen First Decide your Objectives Before you Start Decide your Objectives Before you Start

Keys to Success: Getting Started Choose your Public Account Name Wisely Choose your Public Account Name Wisely Use your Professional Use your Professional Use a “Professional Looking” Photo Use a “Professional Looking” Photo Utilize Profile Pages Utilize Profile Pages Find People Easier Find People Easier Redheaded realtor

Keys to Success: Identity Keep your Business & Personal Accounts Separate Keep your Business & Personal Accounts Separate Sound like someone who is part of the Coldwell Banker Commercial Brand Sound like someone who is part of the Coldwell Banker Commercial Brand Use your Company Name Use your Company Name COMPANY NAME

Keys to Success: Content Share the Wealth Share the Wealth Have some Originality Have some Originality Speak in a Open-Ended Manner Speak in a Open-Ended Manner Don't make me Think Don't make me Think

Keys to Success: Business Postings Respect the Spirit of the ‘Net Respect the Spirit of the ‘Net Add Value Add Value Don’t Spam Don’t Spam Share Market Information Share Market Information

Keys to Success: Etiquette Act Like a Person Act Like a Person Respond Respond Comment / Two-Way Communication Comment / Two-Way Communication Be Social Be Social You can’t Fake it You can’t Fake it

Keys to Success: Tracking & Finding Track Where People Are Track Where People Are Continue to Monitor Continue to Monitor Ask Ask Invite Invite Follow Friends of Friends Follow Friends of Friends

Keys to Success: General Rules Give Kudos Give Kudos We're not your Mama We're not your Mama Be prepared to Learn from Criticism Be prepared to Learn from Criticism Shift your Print Marketing Shift your Print Marketing Time Your Updates Time Your Updates

Keys to Success: Time & Effort Schedule Time for Updates Schedule Time for Updates Don’t be a Costanza Don’t be a Costanza Put Marketing Effort Into it Put Marketing Effort Into it Don’t Give Up Don’t Give Up

AND FINALLY, A WORD OF WARNING: DON’T MESS AROUND IN SOCIAL MEDIA

Mistakes to Avoid in Social Media

Social Media Mistakes to Avoid Social Media is not the Business Savior Social Media is not the Business Savior Creating Profiles Everywhere Creating Profiles Everywhere Fake Friending Fake Friending Giving away Insider Information Giving away Insider Information Posting False Information Posting False Information Not Measuring it Not Measuring it Get Caught in the Social Media Vortex Get Caught in the Social Media Vortex

Integrate into my Business Social Media

Don’t Just Jump Right In

You Have to Be a Great Agent First

Company or Individual Page Individual page company page

Integrate Social Media into your Business Use it to gain industry knowledge Generate instant feedback about topics Join relevant industry groups Follow competitors Receive answers to questions Recruiting Free PR Use it to gain industry knowledge Generate instant feedback about topics Join relevant industry groups Follow competitors Receive answers to questions Recruiting Free PR Networking Build your cross-selling platform Market properties to an expanded audience Build credibility Expansion of your website Become known as a subject expert Access to more than just local clients Networking Build your cross-selling platform Market properties to an expanded audience Build credibility Expansion of your website Become known as a subject expert Access to more than just local clients

#1 - Networking on Social Media Sites

#2- Market You, your Company or Properties About You or Your Company (30%) Not About You or Your Company (70%)

Posting Tips Instead of: New Office Listing Try: Seeking tenants for Class A Office space, prime downtown location, walk to mall and public transportation. Rent is $22/PSF, 10,000 SF Avail Instead of: New Listing Try: Class A Office space, great location & views. Walk to 5 restaurants. Bring tenant & mention this, get $25 giftcard. Instead of: New construction on corner of Main & 2 nd St. View articleView article Try: New bldg being built on Main & 2nd St. This will move vacancy rates up to 8% unless tenants are found. Highest it’s been in 4 years. View articleView article Always ask, “What is the value to the reader?” before you post BE SPECIFIC OFFER A GIFT CREATE VALUE

Posting Tips Instead of: We recently sold 10,000 SF building in Parsippany, NJ Try: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel in ensuring tenants are pleased with their space.Alter Group Instead of:New office space for lease, 3,500-8,000 SF avail, Burgan Co. Try:We have new office space avail on Main St, St Louis. Anyone know where the best food is near there? Instead of:New NREI report: Weak Jobs Report Is Unwelcome News for Leasing MarketsWeak Jobs Report Is Unwelcome News for Leasing Markets Try: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets. However, I don’t think this is going to affect the Atlanta market.Weak Jobs Report Is Unwelcome News for Leasing Markets GIVE PROPS POSE QUESTIONS ORIGINALITY (ADD A COMMENT TO A LINK)

Download: How to Use Social Media for Business Blueprint Library: Keyword: “Social”