Chapter Social Media, Forms, check-in Advance IU Marketing Jessica Parry

9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN s - quick re-cap

calendar Send (at most) 2 s per month per chapter. All chapters will have a scheduled send week. The actual send date will be determined when you request a new . 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

How to request a new 1. to request an 2.Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send. 3.Your ASC will assist you in collecting all the content and images needed to your . 4.Marketing will create, code, and send your . 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Forms 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

New format for calendar 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Calendar item checklist Best to include all updates in one request. Be sure to include: -Event name -Date, time -Location (with address) -Contact person -Details about the event. At least one sentence of description, preferably more. 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

New registration forms, too 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Use registration forms for: Big events that include a ticket limit or a payment (i.e. Annual IU Night at the Chicago White Sox) Events that require numbers or other information (IU Cares volunteering) For less formal count or RSVP functionality, use Facebook and a calendar item. We can link to FB events from your IUAA calendar. 9/19/11ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

RSVP Reports Easy way to see who’s attending ASC can run RSVP report at any time for you A list will be sent to you before each event 9/14/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

New process Same process as for calendar updates: 1. 2.ASC makes request. 3.When you request a form, that link serves as your calendar entry for that event. 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Social Media 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

FACEBOOK Should I have a group or a page? 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Facebook pages Custom URL: Types of wall posts: link, status, photos/video, polls Insights (statistics) Photo albums Admins 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Example of FB Insights page 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Facebook pages: Tips & Tricks Variety Frequency Commitment Personality 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Recommended disclaimer This is the official Facebook page of _______________, an affiliate of the Indiana University Alumni Association. The views expressed by users of this page in comments or wall posts are not necessarily those of IUAA or Indiana University. Any content that is an advertisement or is threatening, obscene, or a violation of intellectual property rights or privacy laws, or is otherwise injurious or illegal will be removed by page administrators. 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Flickr Set up your account: “sign up” -Names -We recommend your account name be your chapter name: IUAA Phoenix or IU Alumni Association – Monroe Co. 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Flickr Tags, captions, & titles Collections Sets 9/14/2015ADVANCE IU MARKETING – CHAPTER SOCIAL MEDIA, FORMS, AND CHECK-IN

Spirit of IU spirit.iu.edu Social networking site for IU fans 9/14/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER