Police Communication Protocol SACRAMENTO STATE. Problem Statement The Sacramento State Police Department recognizes that a communication protocol is essential.

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Presentation transcript:

Police Communication Protocol SACRAMENTO STATE

Problem Statement The Sacramento State Police Department recognizes that a communication protocol is essential to ensure a coordinated and informed approach to media and public relations activity. Equally, to prevent confusion on areas of responsibility it is necessary to consider the key roles of the respective parties. The protocol is designed to ensure a good working relationship with the community and also to maximize the opportunity to promote and enhance awareness of shared messages on crime reduction, performance and community reassurance.

Objectives To enhance the transparency, quality, timeliness and accuracy of public information. To promote a close working relationship between department personnel and the community. To promote and enhance awareness of shared messages on crime reduction, performance and community reassurance. To reduce the possibility of conflicting messages issued due to lack of advance communication between parties.

Team Members Chief Mark Iwasa, Police Department - PIO Serena Fuson, Police Department - Project Lead All Personnel, Police Department - Suppliers

Project Timeline & Milestones Defined the process/project goal. Defined the significant suppliers to the process. Defined the inputs. Defined the desired process. Defined the outputs. Defined the customers.

Findings The Sacramento State Police Department’s process/project goal is to post non-emergency information to the community. The significant suppliers include the Chief (PIO), the Police Communication Protocol Project Lead, Lieutenants, Sergeants, Corporals, Detectives, Officers, Dispatchers and Administrative Personnel. The inputs include non-emergency information, photographs, and video. The desired process is releasing relevant non- emergency information to the community from the Sacramento State Police Department.

Findings Continued The outputs include community postings via , the department webpage, Facebook, Twitter, SacSend, press releases, written statements, interviews, verbal statements, press conferences, statutory information (annual report), public campaigns, internal communications and public information posters. The customers include faculty, staff, students, alumni, media stations (news) and the extended community.

Solutions Department personnel receive word of a non- emergency incident that could be helpful if released to the community. The information is sent to the Police Communication Protocol Project Lead. A decision is made whether to send information physically and/or electronically. A draft is created which includes information, pictures and/or video. The draft is sent to the Chief/PIO for approval. Edits are made if needed.

Solutions Continued Information is posted. The process is complete when the non-emergency is no longer perceived as an impact to the community.

Results By implementing the new Police Communication Protocol, the Sacramento State Police Department has maximized its opportunity to promote and enhance awareness, while at the same time ensuring a good working relationship with the community.

Results Continued Social MediaPre (July 2012)Post (May 2013) Facebook83216,254 Twitter The department has also increased its reach with the community via social media: