CIPD Northern Ireland Social #NISocialMedia

2 Who are you? Why are you here? How did you get here? How do you describe your current use of social tools? What do you want to get out of today? Start Social #NISocialMedia

3 Overview Where social media has come from Why you might want to use social media What social media is How you can use it #NISocialMedia

A quick history of social Where #NISocialMedia

Why you might need more social VoiceConnectionsLearning Influence PassionCuriosity Interest Groups & Opinion Forming Research & Product/Service Development Hiring Why #NISocialMedia

Some amateur social psychology Update me Enhance me Involve meSeduce me Engagemen t InnovationAgility Why #NISocialMedia

Research at the top: Top uses for the internet include buying products (68%), look at interesting websites (67%) and use social media (55%). The top social platforms are Facebook, Twitter and Youtube What people do most are read other blogs, blog themselves, chat and comment Top reasons people are using it include keeping up to date, networking and learning and development Top reported benefits include collaborating outside the organisation and connecting with new people. CIPD Social Media and Mobile Tech Survey 2013 Report launch on 4 th December 2013 Why #NISocialMedia

Why #NISocialMedia

9 What #NISocialMedia

10 What #NISocialMedia

11 How Social is fundamental #NISocialMedia

12 How Socialise me Search Content Sort Share Context Connect Strategy in 3s #NISocialMedia

13 content What flags likes commen ts tweets shares picture s blogs post s interacti on status langua ge grou p connectio ns generosi ty curiosit y vide os contributi ons platform s questio ns #NISocialMedia

14 context What #NISocialMedia

15 What connect #NISocialMedia

16 Characteristics: 140 characters Collective knowledge sharing Information right there, right now Follow anyone and be followed by anyone Constant stream Getting the most out of it: Profile - appropriate picture Profile - key words that represent your interests Link to your blog or LinkedIn Curate and support Treat people like you would in real life How #NISocialMedia

17 Characteristics: Your online CV Share detailed advice and experience Restrictions on connections Getting the most out of it: Actively participate in groups – ask questions and share knowledge Keep it up to date Share articles and blogs – yours and others Personalise your connection requests #NISocialMedia How

18 Characteristics: Demonstrates your knowledge Promotes discussion Getting the most out of it: Professional writing Relevant to your audience Reference other people and resources What would you say to someone’s face? How #NISocialMedia

19 How HR bloggers These are crowd sourced and curated list. You can also find links to these blogs by searching by the presentation hashtag. #NISocialMedia

20 Bad facebook profilesBad facebook profiles How #NISocialMedia

What to look out for using social Distraction Damage Daredn’t (self) Discipline Regulation (wisdom of the crowd) Encourage others (Senior figures role model open sharing) Learn by watching, commenting, sharing then posting. Build yourself up. No-one’s in a rush and people are generous and responsive on social How #NISocialMedia

Who can help you get more from social Your own IT crowd Us Your Internal Comms colleagues Your Marketers / PR folks ThemUs Sign up, dive in, learn and share! Other social users will help you How #NISocialMedia

How you can get more from social Know where you and others are on the social continuum Be aware of your social footprint Work out WHY you would need more social for you, your team/colleagues and your organisation Find out who is already using it – the Pioneers Find out who can coach / coax others – the Connectors Form a loosely defined team and start spreading the word and skilling people; build Competence, Confidence & Comfort Create formal learning if it helps peoples’ confidence levels Share; stimulate & story-tell – bring social to life in traditional comms How #NISocialMedia

4 th December 2013 Who can help you get more from social #NISocialMedia

25 Thank you be social - practice #NISocialMedia