2012 Social Media and Web Metrics Presentation

Combined Facebook and Twitter Metrics (September 28, September 28, 2012) NCLR Facebook and Twitter Accounts ALMA Awards Facebook and Twitter Accounts

Facebook Demographics ALMA AwardsNCLR

NCLR Facebook Growth September 28, September 28, 2012 (Highest growth seen between March September 2012) February 21- March 5, 2012: +247 Likes February 21- March 5, 2012: +247 Likes July 5- 17, 2012: +345 Likes July 5- 17, 2012: +345 Likes September , 2012: +598 Likes September , 2012: +598 Likes

ALMA Awards Facebook Account February 21- March 5, 2012: +100 Likes February 21- March 5, 2012: +100 Likes July 5-17, 2012: +423 Likes July 5-17, 2012: +423 Likes September , 2012: +1,099 Likes September , 2012: +1,099 Likes

NCLR and ALMA Awards Twitter Twitter Account (Started in March Twitter Account (Started in March Twitter Account (Started in February Twitter Account (Started in February 2012)

@NCLR Twitter Account* *Limited Data in restricted range, only available after February 2012 February 21-March 5, Retweets February 21-March 5, Retweets July 5-17, ,326 Retweets July 5-17, ,326 Retweets September 16-28, Retweets September 16-28, Retweets

@ALMAawards Twitter Twitter Handle Launched July 5-17, Retweets July 5-17, Retweets Sept , ,860 Retweets Sept , ,860 Retweets

2012 NCLR Website There was an 18% jump from 2011 to 2012 in the number of visitors to NCLR website.

2012 ALMA Awards Website The 2012 NCLR ALMA Awards website received 4,114,150 visitors from July 2012 to September 2012, compared to 1,589,454 visitors for this time period in 2011, showing an increase of 158%.

ALMA Awards YouTube Account ALMA Awards Youtube channel started on August 9, subscribers, 6,673 video views so far

NCLR YouTube Account 197 subscribers, 119,653 video views NCLR YouTube channel started June 15, 2006

NCLR Instagram Account The NCLR Instagram account started in June 2012, has gained 252 followers, and posted 41 photos so far on events ranging from the ALMA Awards to Voter Registration Day.

Líderes Facebook Metrics (September 28, September 28, 2012) Líderes Facebook Account

Líderes Facebook Demographics

Líderes Facebook Growth September 28, September 28, 2012 (Highest growth seen between March September 2012) June 10-23, 2012: +20 Likes June 10-23, 2012: +20 Likes July 5- 17, 2012: +51 Likes July 5- 17, 2012: +51 Likes July 29-August 11, 2012: +40 Likes July 29-August 11, 2012: +40 Likes

NCLR Líderes Twitter Highlights 766 Followers 559 Tweets 766 Followers 559 Tweets