Facebook Facts… > Facebook is a free social networking website. > Founded in 2004 by Mark Zuckerberg and his college roommates & fellow students. > Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. > In January 2012, countries with the most Facebook users were: United States with million members India with 43.5 million members Indonesia with 43.1 million members Brazil with 37.9 million members Mexico with 32.0 million members All of the above totalling 309 million members or about 38.6% of 800 million Facebook's worldwide members. > Australia has 10.7 million members (19 th in world listing)

Other Social Media / Networking sites >

Social Media Revolution

The Advantages of Facebook… > Excellent mechanism for developing a sense of community and sharing knowledge and ideas. > Allows you to connect and engage with prospective students, graduates, employers, industry and teachers within particular areas with common interests. > Easily be found by people who are searching for your products and services. > Targeted advertising. > 800+ million members online worldwide. > Facebook is the largest online social network site in the world.

CPI Procedure (Social Media – Facebook) Key Points > Initiating staff member must complete and submit a marketing (tactical) action plan to identify the need for a Facebook presence. Template of marketing plan will be available with procedure. > Plan is essential to demonstrate the ability to regularly contribute and manage the page over an extended period of time. Also provides an outline of the business case, schedule or calendar of events. > The Director of Marketing is responsible for approving marketing (tactical) action plan. > Once the Director of Marketing has authorised the Facebook page, the initiating staff member in collaboration with the Marketing Unit will create the page, thus ensuring consistency with branding, images and wording. > Facebook pages will be named according to the faculty and location. > Initiating staff member will also need to nominate other staff to take responsibility for managing the page, as multiple administrators are required.

CPI Procedure (Social Media – Facebook) Key Points cont. > For faculty based Facebook pages, the Head of Department or Head Teacher at the Campus, along with staff members are responsible for ensuring the content is being uploaded, monitored and managed i.e. posting status updates and replying to questions posted etc… > Faculties are to use their Facebook page to develop a sense of community, build closer relationships and to help build brand pride and reputation. > The faculty can use the page for promotion of specific courses and facilities, staff profiles, upcoming commercial courses, new courses, posting news items (latest award winners, significant projects, legislative or industry news, involvement in community events etc.), uploading and sharing videos, photos and links, advertise important dates i.e. enrolments, application opening and closing dates, open days, information sessions, your attendance at trade expos and events. > Marketing unit is responsible for booking, producing and placing Facebook ads.

Other Policies – Related Information > Department of Education and Training Social Media Policy > Department of Education and Training Social Media & Technology Guide for Staff > TAFE CONNECTS – Social Media Series - Web Conference – Starts Tuesday 6th March from 12:00-12:30pm > The TAFE Connects Social Media Series is four 30-minute sessions focussing on social media for teaching and learning. Whether you are new to social media or an old hand, the sessions will help you maximise the benefits of social media tools. # 1: Tuesday March 6: Customising Facebook pages # 2: Tuesday March 13: Learning design for Social Media and Twitter # 3: Tuesday March 20: Personal learning networks # 4: Tuesday March 27: Libraries and Social Media

Riverina Institute – Facebook Pages Currently Riverina Institute has several Facebook pages… > TAFE NSW Riverina Institute > RI International > Riverina Wine and Food Technology Centre > Primary Industries Centre > National Environment Centre > Business – Wagga Campus > Business – Leeton & Narrandera Campuses Important to “Like” other RI pages so you can receive updates. Also a good idea to include the Facebook link into staff signature.

Facebook Profiles > Good idea to create a separate profile if you already have a personal one, that way you are not mixing your personal life with your professional life. > Never accept someone as a “Friend” if you don’t know them. > Use the Facebook privacy settings to limit who can see your full profile. Set it so that only friends can see things like your pictures, your wall, and your personal and contact information > To be a page administrator you must first have a Facebook profile account >

Facebook Pages >

Page – Questions or Polls

Page – Insight

Page - Advertising

Advertisements > Advertisers can ask Facebook to show ads to an audience based on demographic factors such as location, age, gender, education, work history and the interests people have chosen to share on Facebook. Facebook does this in an anonymous way so advertisers don’t know the individuals who see their ads. > Advertisers can further engage their audience by incorporating social context into their ads - such as displaying when someone’s friend has liked an advertiser’s Facebook Page.

> Facebook is focused on giving people control over their experience so they can express themselves freely in the way they intend. > Facebook provides simple and powerful tools that allow people to control what information they share and with whom. When you post a status update or photo on Facebook, in-line controls enable you to select your audience at the time you post. > Facebook also offers tools and features that give people visibility of their information, such as “Download Your Information,” which enables people to retrieve their data for use outside of Facebook. > Anyone can report inappropriate, offensive or dangerous content through “report” links found on almost every page of Facebook. Enhanced “Social Reporting” gives people the option to report content, send a copy of the content to a trusted friend, or block the person who posted it. Safety and Privacy

Where to go for more help… > RI Marketing Unit > Facebook Help Centre > Facebook Blog at > > Subscribe to YouTube channel at