Social Media for BIZ ! Amr Selim BIS Board member Internet Entrepreneur

2m (67 tweets every second) 45m (150% growth in 2 years) 167m daily views on (* 4 th. Arab Social Media report Other sources) Let’s look at some local (MENA) users’ stats*

And from the region

Why? Should YOU Use Social Media ?

1.0 – Technology, www Bubble 2.0 – User content, Interactivity 3.0 – Virtual Reality, Mobile Web, Engagement The Evolution of the web

Be where your customers are A powerful branding tool Do I need branding? The “connected” citizen Benefits

User Generated Content

How many social media sites are there? Which Channels?

Issues ?

News? Updates? Marketing? Services? What is social media worthy?

Using social media like printed media Publishing old or irrelevant news Using social media for “internal credit” Giving the social media responsibility to a junior employee Not responding ( or responding late ) Forcing users to change between channels / mediums Common pitfalls

Create inviting and rewarding participation Call to action Get (and use) feedback Decide on: what services? And what service channels? If you were in charge of X… What would you do in order to solve Y….? Encourage participation

Interaction Example

THANK YOU