Making the Case for Coast How campaigning, communications, fundraising and a few ice-creams saved the England Coast Path.

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Presentation transcript:

Making the Case for Coast How campaigning, communications, fundraising and a few ice-creams saved the England Coast Path

Making the Case for Coast Insider lobbying E-asks Case for Coast Report Fundraising Media Campaign Stunt Social media

The England Coast Path A third of the English coast has no coastal path Major investment for coastal communities – £1 a metre to build – Wales coast path brought in £15 million in it’s first year An awesome walk

“A sledgehammer to miss a nut”

Insider lobbying

Online campaigning 19,500 petition signatures 800 letters to local papers 900 tell a friend #onecoastforall

Funding the Case for Coast Experiment – not tried online fundraising before Tie in with Newsnight: “Did you see us last night?” ed to 10k members/non members 1.48% response rate Total raised £2250 Average gift £15

The Case for Coast report Key benefits of coast path with case studies Infographics Maps Front cover photo competition “The best report I’ve read as an MP” David Rutley MP

Case for Coast launch Bringing the seaside to Westminster! Challenges Getting permission Sourcing an ice-cream van Ensuring the message went back to Richard Benyon Telling the CEO you want him to dress up…

Follow up Social Media E-ask to supporters – your MP MPs who came given press releases and asked to sign EDM MPs who didn’t come were sent a copy of the report Christmas present OS Map

Success? Difficulty of knowing when we’d won... Generic MP response to e-asks Insider conversations No announcement Natural England map