“Everything should be made as simple as possible. But not simpler.” -Albert Einstein

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Today we will try to answer these questions… 1.What is (and what isn’t) social media? 2.Should we be using social media? 3.What time is lunch? 4.How can we use social media to better communicate with our audience? 5.What if someone says mean things about us? 6.Isn’t this just a waste of staff time and a distraction from our core mission? 7.How much time does social media take to use? 8.Who are the experts at this?

Social media is…

Content

Social media is… Content RELATIONSHIPS

Social media is… Content RELATIONSHIPS Multi-Media

Social media is… Content RELATIONSHIPS Multi-Media Pertinent

Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN!

Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY

Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY GROWING

Social media is… Content RELATIONSHIPS Multi-Media Pertinent FUN! NOT GOING AWAY GROWING SOCIAL

so-cial [soh-shuhl] Living or disposed to live in companionship with others or in a community, rather than in isolation.

Small group activity Does your agency currently have a social media strategy? (do you know what it is) Does your agency have a social media use policy on work time? (what is it) Are you currently personally using any social media? (which outlets) Is your agency currently using any social media? (which outlets)

Report out

LUNCH!

Who is your intended audience? Who do you want to have a conversation with? Parents

Who is your intended audience? Who do you want to have a conversation with? Parents Teens

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students

Who is your intended audience? Who do you want to have a conversation with? Parents Teens Student Athletes Colleagues Policy Makers General Public College Students Donors

What does that audience have to say to you? What do you have to say to them?

Are you where the conversation is happening? Are they Tweeting? Are they blogging? Are they on Facebook? Are they watching videos? Are they looking at pictures? Are they creating THEIR own media?

Do you have a message crafted? Don’t text and drive Drink 1% milk Exercise 30 minutes per day Have family dinners Save the whales Donate to our fund Vote for Pedro

Do you need their input or action? Get out the vote Attend school board meeting Come to town hall meeting Take our survey Call us if you need help with your recovery Are you outraged? Send us a check

Can you and are you willing to respond to their input? I need help I hate you guys You never returned my call You guys are idiots You guys are great Visit my web site to learn how to make money from home Go here for male enhancement pills

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How does this fit our mission? KPBS Radio, San Diego: Texting Service Aims At Keeping New Moms And Babies Healthy CNN “the Chart” blog: Texting program to help teens quit smoking Social Work magazine, April, 2010: Social Networking in Addiction Recovery — Raising Hopes, Concerns

How does this fit our mission? Addiction Recovery mobile apps Links to parenting articles and other resources PSA distribution via tumbler, youtube, etc

How does this fit our mission?

Isn’t this going to take up a lot of our valuable staff time?

Where are you? Where do you want to be?

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ONE WEEK OF WEB 2.0 Source: Image from

DO: Have a social media strategy DON’T: Wait until your strategy is done to get started

DO: Plan long term DON’T: Forget that trends are changing FAST

DO: Pay attention to your feeds DON’T: Forget to listen. And talk back

DO: Sound off on important topics DON’T: Whine, complain, or be mean.

DO: Let people know what you are up to DON’T: Only promote yourself

DO: Let your passion be known DON’T: Go to far with letting your passion be known

DO: Starve your agency for the sake of your social media efforts DON’T: Starve your social media efforts

DO: Join the conversation DON’T: Join the conversation just because I said so

General social media resources (Kaiser Family Foundation internet& health study)

Prevention Network social media links Network- Michigan/ ?ref=ts%3F7%2C15 Network- Michigan/ ?ref=ts%3F7%2C Awareness-Michigan/ Awareness-Michigan/

Or, the old fashioned way Prevention Network