Online Content Management | slide 1 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network. The Mequoda Method Don Nicholas Managing Partner, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network

Online Content Management | slide 2 © 2009 Mequoda Group, LLC Mequoda Method Case Studies

Online Content Management | slide 3 © 2009 Mequoda Group, LLC 12 Skills for Making Money Online Online Market Analysis Search Engine Optimization Website Conversion Architecture Online Content Management PR & Link Building Newsletter Marketing Landing Page Optimization Digital Product Development Social Media Marketing Structuring Online Jobs Key Metric Analysis Business Plan Development

Online Content Management | slide 4 © 2009 Mequoda Group, LLC Using Content to Sell Content Mequoda Method Skills Online Content Management

Online Content Management | slide 5 © 2009 Mequoda Group, LLC The Web was Designed to be Free “Where the press is free and every man is able to read, all is safe.” -Thomas Jefferson

Online Content Management | slide 6 © 2009 Mequoda Group, LLC Using Content to Sell Content Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion newsletters can drive transactions for all of your information products. This concept makes your Internet hub the marketing nexus of your brand portfolio.

Online Content Management | slide 7 © 2009 Mequoda Group, LLC Using Content to Sell Content

Online Content Management | slide 8 © 2009 Mequoda Group, LLC TSI Network Marketing Brandwheel

Online Content Management | slide 9 © 2009 Mequoda Group, LLC TSI Daily

Online Content Management | slide 10 © 2009 Mequoda Group, LLC TSI Daily Content Sources

Online Content Management | slide 11 © 2009 Mequoda Group, LLC Print Newsletter Disaggregation Disaggregation statistics: –8 pages –13 articles –13 posts Disaggregation rules: –Every article becomes a post –Every recommendation becomes a post –Available immediately to inner circle members –Available after 90 days to daily subscribers

Online Content Management | slide 12 © 2009 Mequoda Group, LLC Newsletter Disaggregation Disaggregation statistics: –Daily s, Mon thru Fri – words –Single topic –Single sponsor Disaggregation rules: –Every becomes a post –Posts proceed s

Online Content Management | slide 13 © 2009 Mequoda Group, LLC Free Report Disaggregation Disaggregation statistics: –27 free reports –6-12 pages each Disaggregation rules: –Free report announcement post –Disaggregate as possible –Syndicate as possible

Online Content Management | slide 14 © 2009 Mequoda Group, LLC Titling, Categorization and Tagging Rules Every title must include at least one primary keyword phrase or secondary keyword phrase Every description must include at least one primary or secondary keyword phrase Every subhead must include at least one primary or secondary keyword phrase Primary and secondary keyword phrases for all of the above should most often be chosen from a single keyword cluster Assign posts to one category only for internal linking control Every post must contain a text include Assign all applicable primary and secondary keyword phrases as tags Assign an author to every post

Online Content Management | slide 15 © 2009 Mequoda Group, LLC Using Content to Sell Content

Online Content Management | slide 16 © 2009 Mequoda Group, LLC Thank You Don Nicholas, Managing Partner Mequoda Group, LLC (508) Wood Street Bristol, RI