An Easy-to-use Video Marketing Method with Animoto Ani V ideo September 2014 SCORE87 Video Marketing Workshop Presented by Ken English

Take Digital Pictures Youtube Ani V ideo2.0 Social Media Add Text & Music Upload to Animoto

Have it be indexed on Google's 1 st page for specific keywords... Create content for your website & social media channels... Position yourself as a leader in your market (niche)... Sell your product or service and earn money Objectives

3 Steps of Video Marketing 1. Produce a video 2. Put the video online 3. Promote the video

You will need: 1. An Animoto Account (free) 2. A Google/Youtube Account (free) 3. A Twitter Account (free) 4. A Facebook Account (free) 5. A Pinterest Account (free) 6. A Wordpress.com and Blogger.com Account (free) 7. A Domain with a Wordpress hosting service (annual cost < $300) Larry Page and Sergey Brin meet at Stanford. Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around Google.com is registered as a domain on September 15. The name—a play on the word "googol," a mathematical term for the number represented by the numeral 1 followed by 100 zeros...

Online Video Statistics 2014 How-to use Wordpress How-to use Twitter How-to use Google+ Enter Key Words for your business or service How-to use Linkedin How-to use Pinterest How-to use Blogger What is social media

Basic elements in this video marketing process Digital pictures (jpg) with camera or phone Transfer to your Animoto account Add text and music Render and send to YouTube Distribute video via Social Media

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 23.7% lift as compared with an 18.7% lift for the UGC video. Source: Comscore million US smartphone users watched video on their devices at least once per month in The number is expected to rise to 86.8 million, more than a quarter of the US population, in Source: eMarketer million people in the US watched 52.4 billion online content videos in December The average American spent more than 19 hours watching online video.

93% of marketers used video for online marketing in Source: eMarketer Over half of year olds share video online. eMarketer % of marketing professionals worldwide cite video as the type of content with the best ROI. Emarketer Video is the top function merchants plan to add to their e-commerce sites over the next 12 months, with nearly 40% planning to include videos in their online merchandising efforts. Source: MultiChannel Merchant

71% of consumers say that video is the best way to bring product features to life. Source: MultiChannel Merchant Internet video traffic will be 69% of all global consumer Internet traffic by Source: Cisco Retention rate for visual information can reach 65% vs. 10% for text-based information. Source: SocialMedia Today

Video production - full motion with editing - animation - digital images - audio editing - text & graphics OR Easy Sketch Pro Video Maker FX Sony Vegas Final Cut Movie Maker Camtasia If you can take a digital picture and transfer it to your computer, you can make a video!

Established in Animoto is a cloud-based video creation service that produces video from photos, video clips, music & text.

360 pixels 480, 720 & 1080 pixels

Example

Example

Resources

2008 to 2011: free and standard (240p) 1 st Animoto account: 94x4= to present: HD (720) and standard (360p) 2 nd Animoto account: 150x4=600 Animoto experience