AAM & Your Media Brand November 7, 2013 Diane Szubrych Senior Manager, Publisher Relations

© 2013 Alliance for Audited Media Newspapers…Redefined Paper Multi-platform Content Delivery

© 2013 Alliance for Audited Media AAM Guiding Principles How is the newspaper industry changing? What do buyers want? What do publishers need? How can ABC help?

© 2013 Alliance for Audited Media AAM Guiding Principles Relevant Transparent Compre- hensive Flexible Integrity

© 2013 Alliance for Audited Media Today’s Topics Timely release of data into marketplace Total media brand reporting

Phase One

© 2013 Alliance for Audited Media Timely Reporting Task force created ◦ Who: Newspaper publishers and buyers ◦ Goal: Develop strategic plan for AAM data to reflect a broader view of a publisher's total brand through a range of key metrics that media buyers demand Desired outcomes ◦ More timely access to data ◦ Best reporting elements and structure for future

© 2013 Alliance for Audited Media Timely Reporting Quarterly reporting adopted ◦ Data entered via Publisher Filing Center ~Quarterly filing tab will exist ◦ Data released via Media Intelligence Center ~Available to all members

© 2013 Alliance for Audited Media Phase One – Quarterly Data Phase One ◦ Begin with December 2013 ending quarter ◦ All daily newspapers with 25,000 or more total average circulation ~Print, digital and branded combined ~Under 25,000 daily and all weeklies have optional quarterly filing available

© 2013 Alliance for Audited Media Timely Reporting QuarterCalendar Dates Due Date for Quarterly filing Q1January 1 to March 31April 15 Q2April 1 to June 30July 15 Q3July 1 to September 30October 15 Q4October 1 to December 31January 15 Due date ◦ 15 th of month after quarter closes

© 2013 Alliance for Audited Media Phase One – Quarterly Data Data requirements ◦ Total average print ◦ Total average digital replica ◦ Total average digital nonreplica ◦ Total average Branded #1 ◦ Total average Branded #2 Same frequencies as Publisher’s Statement

© 2013 Alliance for Audited Media Phase One – Quarterly Data

© 2013 Alliance for Audited Media Phase One – Quarterly Data Data requirements ◦ ZIP code analysis One daily and one Sunday date in the quarter

© 2013 Alliance for Audited Media Phase One - Data Entry Tool

© 2013 Alliance for Audited Media Phase One - Data Entry Tool

© 2013 Alliance for Audited Media Phase One - Data Entry Tool

© 2013 Alliance for Audited Media Phase One – Quarterly Data Optional data ◦ Readership Tier 1: Automatically pre-populated using most recent wave available Tier 2: Input if interested

© 2013 Alliance for Audited Media Phase One – Quarterly Data Optional data ◦ TMCs ◦ Foreign language newspapers ◦ Magazines ◦ Websites ◦ Mobile usage ◦ Social Media presence ◦ E-newsletters ◦ Etc. Must be audited before permitted to claim

© 2013 Alliance for Audited Media Optional Data = Media Brand Daily Newspaper 7-day Paid Sub TwitteriPadWebsite Mobile app Sunday Select TMCSpanish language paper eReaderNIE Student Single Copy Purchaser Monthly Magazine eNewsletter Free community newspaper

Phase Two

© 2013 Alliance for Audited Media Phase Two – Quarterly Data Phase Two ◦ Begin with December 2014 ending quarter ◦ More detailed data required for quarterly entries ◦ Future data released via AAM’s Media Intelligence Center (MIC) reporting function ~Data acquired via online MIC database ~No more “Publisher’s Statements” ~Snapshot eliminated

© 2013 Alliance for Audited Media Phase Two – Quarterly Data Additional Data Requirements ◦ 1A - Print by distribution type ◦ 1B - Replica by distribution type ◦ 1C - Nonreplica by platform ◦ 1D+ - Each branded edition by distribution type Additional options ◦ File data by AAM market

© 2013 Alliance for Audited Media Phase Two – Quarterly Data

© 2013 Alliance for Audited Media MIC report function File 6-month Pub Stmt File Qtrly Data Detailed Entries, ZIP Code & Optional Metrics File Qtrly Data Summary, ZIP code & Optional Metrics File Qtrly Data Summary, ZIP code & Optional Metrics File Qtrly Data Summary, ZIP code & Optional Metrics File Qtrly Data Detailed Entries, ZIP code & Optional Metrics File Qtrly Data Summary, ZIP code & Optional Metrics Transition Timeline Dec 2013 March 2014 Jun 2014 Dec 2014 Sept 2014 March 2015 File 6-month Pub Stmt

© 2013 Alliance for Audited Media Future Reporting Your newspaper ◦ Print ◦ Restricted website ◦ E-readers ◦ Tablet apps ◦ Mobile apps Your media brand ◦ Auto guides ◦ Free community newspapers ◦ Magazines ◦ Public websites ◦ Social media ◦ newsletters ◦ Other apps and products Publisher’s Statement Consolidated Media Report

© 2013 Alliance for Audited Media Future Reporting Publisher’s Statement Stand-alone Consolidated Media Report Stand-alone Digitally-housed data only. Starts October 1, 2014

© 2013 Alliance for Audited Media Outstanding Issues March & September 2014 periods ◦ Reconciliation of quarterly data to PS submissions ◦ Ensure data is consistent Future data release ◦ Release a pdf (hard copy) document? If so, how often? ◦ Release hard copy audit reports? If not, how to communicate data is audited

© 2013 Alliance for Audited Media Outstanding Issues Impact on remaining newspapers ◦ Dailies under 25,000 circulation ◦ Weeklies Impact on CAC members ◦ Make available as an option? ◦ What if over 25,000?

© 2013 Alliance for Audited Media Audits Audits remain annual or bi-annual No impact on cost if: ◦ Quarterly data elements same as previous PS ◦ Audience data elements same as previously on PS Impact on cost if: ◦ Adding branded editions ~Based on volume and type of distribution ◦ Adding additional metrics ~Digital, social, other publications, etc. ~Based on metrics desired and data available ~Reminder: Must be audited before allowed to file data

Thank you AAM website: