Social Media Sessions “Facebook Analytics” Alan Long Snr. Account Director.

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Presentation transcript:

Social Media Sessions “Facebook Analytics” Alan Long Snr. Account Director

Today’s Insights Facebook Insights Australian Facebook Performance Report – Competitive Benchmarking Social Media Sessions

Facebook Insights Understand the performance of your Page. Learn which content resonates with your audience. Optimise how you publish to your audience so that people will tell their friends about you. Social Media Sessions

Facebook Insights

Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights Social Media Sessions

Facebook Insights The 4 most important insights – Engaged Users & Virality by post. What type of posts work best? – Reach Number of people you are reaching more frequently, your core audience. Where are people coming from – look for breadth. – Likes Look for spikes in activity and understand what underpinned. – Ppl Talking About Measure of engagement, can access competitive data to benchmark and compare. Social Media Sessions

Facebook Performance Report Social Media Sessions

Facebook Performance Report Social Media Sessions

Alan Long

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