WTO Public Forum 2012 Is Multilateralism in Crisis?

AGENDA WTO 2012 STATISTICS A graphical overview of event stats POKEN USER PROFILE An overview on the user’s account functions and assets DIGITAL DISTRIBUTION A brief impression on how it could look like ADVANTAGES - SUMMARISING A brief summary of advantages of Poken for organisers and users IMPRESSIONS, CONCLUSION & THANK YOU

Stats The following stats were extracted directly from the campaign dashboard: 13’683 digital files collected and over 160’000 sheets of paper saved 1279 Poken given out 44’872 Poken interactions 72 social networks listed: top three are LinkedIn, Facebook, Twitter 1443 user logins and still going WTO 2012 STATISTICS

POKEN ACTIVITY These charts were made based on data exported from the campaign, showing the users activity using Poken devices. On average, each user collected 15 objects and made 5 contacts.

WTO 2012 STATISTICS USER LOGINS These charts were made based on data exported from the campaign, showing the average on user logins to the Poken website during the event, total user logins 1’443 and still going.

These charts were made based on data exported from the campaign, showing the 10 most collected objects and how often they have been collected. TOP TEN COLLECTED ITEMS

TOP TEN USERS These charts were made based on data exported from the campaign, showing the 10 participants with the most contacts made and their challenge points.

STATISFACTORY LEVELS These charts were made based on data exported from the campaign, showing the satisfactory level for the WTO PF 2012 and for Poken at this event. WTOPoken

POKEN USER PROFILE * Note full WTO portal not shown Your digital business card Information and brochures you collected Your activity to like WTO on Facebook Your timeline: All people with their social accounts and objects you collected Your contact list: You can sink it on Outlook, etc.

DIGITAL DISTRIBUTION TouchpointsDownload Wall 13’682 digital files collected and over 160’000 sheets of paper saved!

CONCLUSION Create an interactive and fun experience for your guests. Go green by letting your guests collecting paperless brochures your event. Make it even more challenging using game mechanism. See the satisfactory levels of your event by giving participants the chance to vote.

IMPRESSIONS

GO GREEN SAVE MONEY INCREASE EFFICIENCY ENHANCE EXPERIENCE Go paperless Create a positive image impact Stimulate smart consumption ORGANISERVISITORS Provide rich multimedia Easy to set up and to use Measurable Customisable Ice breaker No more “heavy” shows Enhance / multiply networking Have fun Branding Collect qualified leads Increase opportunities No post event paper work Upload/modify last minute docs Get updates on contacts Share portable documents Get last updates available No printing costs No bar code scanners Optimise logistics No waste management No other giveaway Get a valuable social networking tool as a gift ADVANTAGES – SUMMARISING

Ramon Zurbuchen – Sales & Event Coordinator Tel: Poken Rue du Pont 22 CH-1003 Lausanne Switzerland poken.com THANK YOU !