Why the potential of social media is vast. Is social media the poor relation or rich uncle? – who’s using it? A Profit making strategy Tips and tactics 3

yearplatform 2012Pinterest 2011Google Groupon 2007 Tumblr 2006 Twitter 2005 YouTube 2004 Facebook yearplatform 2003 Wordpress 2001 Meet-up 1999 Blogger 1995 Classmates 1971 First Classmates 1971 First

3.9m UK active users. 24m UK active users.

Reach potential 24m uk users 15m uk users

SM contribute to profit? Remember, you can lead a horse to water, but you can’t make them drink. Let them know where the water is in order to get them there so they have to choice to drink. And, getting them to drink is another part of a B2B marketing integrated

Reach more people = more potential sales = more profits.

Maersk – Container Line Award winning campaign

Entrepreneur & Investor services

Accountants Accenture – global. MJF Accountancy - Liverpool

Coffee and teashops Gourmet Coffee Exchange Flags Tea Parlour, Mathew Street

New ideas in B2B Square

Who is advertising? E-Marketer. December 13

Goal achievement = profits. Typical marketing goals: Build an opt in list Improve customer service Build community/stakeholders Be a trusted ‘go to’ source Increase brand awareness Be trusted

Typical conversion steps Picture by cargocollective.com Increase engagement Download free report here

What gets measured gets done Typical measures Likes/followers Engagement Actions e.g. click Taking step to demonstrate potential for lead nurture Trial Conversions

Tools and tips The content calendar Sheduling platform Right brain + left brain thinking

More helpful tools Find topics of interest Manage twitter Manage twitter Run competitions

Tips Linked-in Add a personnel page Highlight services and thought leadership Participate in a group Post status updates Post a blog

Tips for content

Conclusion Social media becoming more commercial – much untapped potential Requires right and left brain thinking With strategy and purpose it can contribute to profit