New sinergies for the communication of GLO TOI project

 According to the project GLO-TOI, the Workpackage 4 provides for the dissemination of the project also implementing the action on the web. This is our commitment and a specific request of the Commission.  In this sense GLO-TOI is an important opportunity to improve and strenghthen Glottodrama communication. Dissemination

The present situation Currently we communicate through these web tools  the web site of the project where you find a brief description of the method, it’s diffusion in Europe, video clips, photos and a forum.  our corporate web site with courses for students and teachers  Novacultur and Glottodrama pages on Facebook  The Facebook Turkish page of Glottodrama created by our partner

Googling Glottodrama If we type the word Glottodrama on Google we have a result of 3000 (more or less) pages. They relate largely to our corporate web site and portals like IBS which sells our e-book Guide to Glottodrama method or Vimeo where we upload our videos, our participation to conferences and our presence on Grundtvig/ Comenius database.

Our next objectives  Increase our online presence.  Reach the audience of other foreign countries, first of all partners countries, so that students and teachers can be attracted by the Glottodrama method and community.  Increase our visibility on institutional websites like Adam: the projects & products portal for Leonardo da Vinci.

The strategies  Novacultur will provide a restyling of the logo and an implementation of the institutional website adding news, links and other useful material.  Implementation of our Facebook page with the addition of video materials, teaching experiences, teaching materials and information about conferences and events to share on social network.  Implementation of Glottodrama MINI-SITES by partners. Not a simple page on your institutional websites but a real dominion. E.G. “  Creation of the website Eatall

What is a mini-site?  Mnisites have become a common word in the field of Internet Marketing. A mini- site is generally a site which is composed of a few pages and is made especially for advertising a product that usually is related to a particular sector or target. In our case language students and teachers.  A mini-site has a very simple structure (not sub pages) and provides basic information on a product or a project. In our case Glottodrama. Not all mini -sites are used for commercial purposes. Instead, some of them have editorial or educational scopes.  We can use mini sites for many things. Some people can set them as their main pages with all important data (about, contact, references...), other people use them only to support their web projects. Mini- sites are very popular because they are easy to use. Moreover they are mostly based on modular site building tools and are also free.

The benefits of a minisite  Simplicity  Visibility  Low cost  Search engine friendly  Web traffic makers (they generate traffic not only on institutional sites but also towards other minisites increasing the global ranking).

The language of minisites Minisites usually use a language similar to «advertising communication». They should have an emotional impact. This doesn’t mean that we are not serious but we can feel free to use a claim, a video clip, an image or a graphic animation with a good visual impact.

Content & design Very simple…it’s not necessary to be a copywriter! But we suggest you should try to be creative when choosing colours, fonts and words. Glottodrama is a creative project and tehrefore... being creative is not forbidden but recommended

 Remember that people can find all the information on  Nevertheless a short description of the project and method is recommended  Provide your contacts and link to your website to the Glottodrama minisite.  Dont’ forget the logos and the disclaimer!

Examples  

Increase the Glottodrama visibilit y glottto drama. eu glottod rama.es glottod rama.pt glottod rama.b g Glottod rama.gr glottod rama.ro glotto drama. tr glottod rama.fr

 THANK YOU FOR YOUR ATTENTION! Please don’t hesitate to contact me Carolina Drago mail: