Business Planning Analysis-01 Lee Xiantao Business School, Binhai University

Introduction to the course 1. Learning objectives 1. Learning objectives (1) To know something about China market ; (1) To know something about China market ; (2) To identify the development trend of emerging markets ; (2) To identify the development trend of emerging markets ; (3) To describe management style of China entrepreneur (3) To describe management style of China entrepreneur

Introduction to the course 2. Contents 2. Contents General situation in China Market Industrial structure --- Real estate ; Education ; Medical care ; Banking ; IT ; Manufacturing Competitive analysis Sales and promotion planning HR and leadership --- China entrepreneur Chinese consumers : the new kids on the block

Introduction to the course 3. Examination 3. Examination (1) Presentation (1) Presentation (2) Business plan / Business report (2) Business plan / Business report 4. Study method 4. Study method Introduction + Communication + Case + Visit Introduction + Communication + Case + Visit

Topic One: General situation in China market 1.Market Analysis 1.Market Analysis 2.Government and market 2.Government and market 3.The challenge and opportunity Chinese enterprises 3.The challenge and opportunity Chinese enterprises 4.Business management in Chinese model 4.Business management in Chinese model Global perspective Domestic perspective

Development opportunity (Urbanization; Industrialization; Consuming behaviors) Industry Chain and Resources demand (Such as the talented, technology, green energy) Banking system (Value idea; Financial tool ; investment) Technology revolution Uncertainty and complexity of Global politics and economy 1. Market analysis ---Global perspective (Business environment changing rapidly) 1. Market analysis ---Global perspective (Business environment changing rapidly) Macro economy /Changing Industry policy Companies

Business model Financial strategy--- Money Management (Marketing, producing, accounting, recruiting) Marketing (Exploiting opportunity; Making a choice) Investors value Customers value Companies development in changing world Business plan

1. Market analysis ---Domestic perspective (1) Administration levels (1) Administration levels (23 provinces, 5 autonomous regions, (23 provinces, 5 autonomous regions, 4 municipalities---Beijing/Shanghai/Tianjin/Chongqing 4 municipalities---Beijing/Shanghai/Tianjin/Chongqing 2 special administrative regions---Hong Kong/Macao) 2 special administrative regions---Hong Kong/Macao) (2) Geography (2) Geography (3) Population (3) Population (4) Economy ---Dual economy (4) Economy ---Dual economy

1. Market analysis ---Domestic perspective

Population (1)

Population curve

Population (2)

Shandong Province (Jinnan/ Qingdao)

Economy development (1)General trend  Unbalanced (Dual economy--the Urban and the Rural; Regional disparity--the South stronger than the North; Regional disparity--the South stronger than the North; --the East stronger than the West) --the East stronger than the West)  Clustering (Pearl River Delta Region/Yangtze River Delta Region/ Bohai Region) Bohai Region)  Co-existing (Industrial Zone/Free Trade Zone)  Stability and sustainability (Investment/Consumption/Exportation)

Economy development (2)Industrial structure  Manufacturing (machinery/electronic/shipbuilding/ chemistry/infrastructure) chemistry/infrastructure)  Agriculture (governments-oriented)  Third Industry (education/banking/medical care)