Welcome to Springboard! ©2015 Creative Education Foundation. All Rights Reserved.

Objectives Overcome blocks to creativity. Identify behaviors conducive to creative thinking. Apply core principles of creative thinking. Utilize a variety of divergent & convergent thinking tools. Apply the CPS method to simulated or real situations. Practice being deliberately creative.

What is creativity?

Some Definitions of Creativity “Novelty that is useful.” First referenced in 1724 in the text, The Irish Historical Library, and later by Stan Gryskiewicz, PhD, Center for Creative Leadership. “Creativity is the production of novel and useful ideas in any domain.” Teresa M. Amabile, PhD, Harvard Business School “Creativity is the process of bringing something new into being.” Rollo May, Ph.D., existential psychologist Replace Box with CEF/CPSI Logo---

History of CPS We all solve problems naturally Alex Osborn, the inventor of brainstorming, wanted to make the process more deliberate CPS has been around for 61 years! Evolution of the CPS Model

Other Creativity Systems Design Thinking Kepner-Tregoe Improvisation Lateral Thinking Six Thinking Hats Synectics Systems Thinking TRIZ

Barriers & Bridges Attitudes Environment Skills Structures Behaviors

Core Concepts Core Concepts ©2015 Creative Education Foundation. All Rights Reserved.

Separate Divergent & Convergent Thinking

Dynamic Balance Diverge Converge Area of Familiarity Area of Discovery Puccio, G. J., Murdock, M. C., & Mance, M. (2006)

Divergent Guidelines Defer Judgment Build on Ideas Seek Wild Ideas Go for Quantity

Affirmative Judgment (Praise First) PPCO Pluses, Potentials, Concerns, Opportunities Balanced approach to evaluating ideas Gives ideas a fair hearing Creates an opportunity to overcome weaknesses and strengthen ideas

Design for New Wheelbarrow Handle Hopper Wheel

Affirmative Judgment (Praise First) Lifetime Products has reinvented the wheelbarrow! The innovative design gives you superior stability and added maneuverability - lightening your workload by an amazing 85%.

Convergent Guidelines Be deliberate Check your objectives Improve your ideas Be affirmative Consider novelty

Have a Creative Attitude “Now here’s my plan...” Shel Silverstein, Look Magazine, 1956

Summary of Core Concepts The Dynamic Balance of Creativity Divergent Thinking Convergent Thinking Praise First; Yes, And Thinking Stage Challenges as Questions Have a Creative Attitude

The Big Bad Wolf Case Study

The CPS Model Based on the work of G.J. Puccio, M. Mance, M.C. Murdck, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

The CPS Process Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

Clarify - Identifying the Challenge 3 Steps Explore the vision Gather data Formulate the challenge

Explore the Vision Generate Goal/Wish Statements It would be great if…. I wish…

Tool: Word Dance Example: A social group wants to expand its membership. They have expressed the challenge as: “How might we get more members?” Playing WORD DANCE, they swap the verb “get” and the object “members” with a series of substitutes. They end up with similar challenges, with a new twist. HMW entice members? HMW attract candidates? HMW solicit contributions? Get Members attract participants induce supporters solicit helpers lure leaders entice applicants collect contributors retain candidates Parnes, S. (1967). Creative behavior guidebook. New York: Scribner.

Explore the Vision Select a Goal/Wish Statement Use Tool 3 “I”’s to check for… Influence – Is it your responsibility? Interest – Do you really want to solve it? Imagination – Do you need creative ideas?

Gather Data Who? What? When? Where? Why? How?

Formulate the Challenge Generate Well-Defined Challenges Invitational Language Stems How to… (H2...) How might... (HM…) In what ways might… (IWWM…) Turn Data into Challenge Questions Not Ideas - A Better Definition of the Real Challenge Broad – Brief – Beneficial How to…? In What Ways Might We…? What are all the ways to…?

Characteristics of a Good Challenge Statement Statement Starter Owner Verb Object + Begins with a statement starter How might… How to… In what ways might… Free from criteria Specific focus or action We don’t have enough money. How to raise the money? It’s too expensive. How might we reduce the cost? We need to be more innovative. How might we build a culture of innovation?

Energizing Questions Before: After: HMW make saving sexy? HMW position our new Tax-Free Account as the smartest savings vehicle of choice in a crowded marketplace? HMW become the Prius of the film industry? HMW transform ourselves into the most environmentally responsible company in the film industry in terms of our production practices, supplier management systems & operations. HMW make sure our people really “get it”? HMW communicate in such a way that all employees receive consistent messages so that they have the “correct” understanding to be able to enhance their performance and act in the best interests of their colleagues and our firm? HMW have employees who rather die than miss work? How might we truly understand what drives employees loyalty and dedication so that we can establish an systems and an environment in which we achieve the highest attendance standards in the industry? Source: thinkx

End of Day One

Welcome Back! Day 2 ©2015 Creative Education Foundation. All Rights Reserved.

Ideate ©2015 Creative Education Foundation. All Rights Reserved.

Explore Ideas Think up lots of options Explore new combinations Build on ideas

Tool: Forced Connections Get unstuck: Force a connection between your challenge and something completely unrelated. Ponder an unrelated image Write five characteristics Ask “what ideas do I get for solving this challenge?””

Force a connection When I look at this picture, what ideas do I get for solving my challenge?

Force a connection When I look at this picture, what ideas do I get for solving my challenge?

Tool: Brainwriting Build on others‘ ideas to generate more ideas fast. Write three ideas to fill a row Toss your sheet into the pile Grab another person’s sheet and build on their ideas with three more ideas!

Tool: SCAMPER S C A M P E R Substitute Combine Adapt Modify Is there something you could put in place of something else? Consider materials and manufacturing processes. C Combine What parts could be put together? Blended? What applications, uses, materials could be provided? A Adapt How might your competitor evolve it? What would a super-user do to make it better? M Modify What can you alter? Consider all 5 senses. Can you subtract, change or alter anything? P Put to Other Uses What else can it be used for? Each part? Who else might like it? E Eliminate What part can you get rid of or omit? What can you do without? R Rearrange What can be rearranged or reversed? Patterns and assumptions? What can you connect in a different way?

Tool: Visual Connections What do you see? What do you feel like? What would it be like if you were here? What memories have you had like this? What experiences have you had like this? What might this taste/sound/smell/feel like? A twist on Forced Connections

Tool: Highlighting Identify Hits Clear Interesting Feels Right Intriguing Solves the Challenge 2. Cluster the related “hits” together 3. Restate the cluster

Sorting Criteria ‘MUST’ CRITERIA ‘WANT’ CRITERIA Absolute requirement Deemed to be critical for success Without this feature the solution will fail ‘WANT’ CRITERIA Highly desirable feature Important, but not an absolute requirement Plays a value-added role (makes solution more attractive) Novelty! Novelty!

Restating Ideas What I see myself doing is… Example 1 Example 2 WISMDI reducing production costs by 25% in the next year by replacing our current production line with a new system. Example 2 WISMDI breaking our current communication paradigm by developing a cross-functional team that includes 3 people each from marketing, finance, and research and development.

Develop ©2015 Creative Education Foundation. All Rights Reserved.

Formulate Solutions Turning Ideas Into Solutions Evaluate and strengthen ideas Plan useful, practical solutions Take an idea from good to great Consider Novelty Use Affirmative Judgment

Tool: Evaluation Matrix Criteria Options

Affirmative Judgment - PPCO Pluses, Potentials, Concerns and Opportunities Balanced approach to evaluating ideas A critical thinking tool Opportunity to give an idea a fair hearing Create an opening to overcome the weaknesses of an idea

Implement ©2015 Creative Education Foundation. All Rights Reserved.

Formulate a Plan Explore acceptance - consider all the resources that can assist and resist your solution Identify action steps Make a plan

Tool: Assisters & Resisters Consider all the resources that can assist and resist your solution: Who - individuals or groups who will help or hinder What - things that might help or hinder When - issues of timing that might help or hinder Where - physical or process locations that can help or hinder Why - reasons that support or block progress How - actions that will help or hinder

Identify Action Steps What steps might you take to put your solution into action? What additional resources might help you implement your solution? How might you gain enthusiasm for your solution? Where might you start? What special places or locations might you use? What are some places or locations to avoid? When might be a good time to begin? How might you pretest your solution?

Tool: Action Plan In the next 24 hours, I will …

FourSight Workshop 1.30 PM @ CPSI HUB

End of Day Two End of Day Two

Welcome Back! Day 3 ©2015 Creative Education Foundation. All Rights Reserved.

The CPS Model Based on the work of G.J. Puccio, M. Mance, M.C. Murdock, B. Miler, J. Vehar, R. Firestien, S. Thurber, D. Nielsen (2011)

Summary - Divergent Tools Brainstorming Stick-Em Up Brainstorming Brainwriting Forced Connections & Visual Connections SCAMPER Why What’s Stopping You Word Dance

Summary - Convergent Tools Dot Voting, 3 “I”’s, Highlighting, Evaluation Matrix, PPCO, Action Plan

CPS Practice: Real-World Challenge with a Client ©2015 Creative Education Foundation. All Rights Reserved.

Topic Market

Extend Your Learning - Resources PRACTICE, PRACTICE, PRACTICE Creative Problem Solving Institute Springboard Facebook Group

Taking It Forward what? so what? now what?

Thank You and See You Next Year! CPSI 2016 June 15-19, Buffalo