Apple Inc

Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.

Personal computersPersonal computers Mobile communication devicesMobile communication devices Portable digital music playerPortable digital music player SoftwareSoftware Networking solutionsNetworking solutions. The company designs, manufactures & markets

Apple is leading the consumer technology world with its revolutionary products  OS X software  iLife  iWork  iPod  iTunes  iPad  iBookstore  Mac Book Pro  Mac Book Air

Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings

Strengths Strong Liquidity Expanding Operating Margin & Return on Equity Strong Revenue Weaknesses Limited iPhone/Mobile Variants Unsolved Issues regarding Legal Proceedings Dependence on Network Providers Opportunities Emerging Markets Providing Ladder for Growth Scope in Retail Segment Innovative Products & Designs Threats Theft of Digital Content Absence of multiple Distribution network Intense Competition SWOT Apple SWOT Analysis

Apple’s Competition

Distribution Apple Inc. utilizes a variety of direct & indirect distribution channels, such as:  its retail stores  online store  third-party cellular network carrier  wholesalers  retailers  value-added resellers.

Marketing Strategy Apple competes in different markets: Computers and Software Digital music iPhone Apple strives to create innovative products and services for their consumers. Brand: Simplistic lifestyle Imaginative (emotion, passion and dreams) User-Friendly Innovation A humanist company that strives to have a heartfelt connection to their consumers.

Apple promotes its products by using a variety of marketing media including television commercials, print ads (magazines, billboards, newspapers) and online communications. Mac vs. Pc commercials Communication Strategies

 Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S.  Apple Inc. supplies & manufactures many of components by sole- sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.

iPhun, a game console which allows you to play multiple game apps without having to plug in each one when ready to play. Apple’s Game Console

iPhun Compatible with Existing Technologies

iPhun

iPhun micro Apple October 2010

iPhun Controllers Standard USB controllers Cordless Precision controller GT Force iP ii Controller

High-Speed HDMI® Cable (6.5ft) 1080p HDMI cable that's CL3-rated for in-wall installation. This high-bandwidth design is ready to deliver your ultimate high- definition audio/video experience HDMI® over Cat5E Extender $ p and HCDP™-compatible; extend your HDMI signal up to 200 feet (60 meters) over Cat5!

iPhun Memory capacity 3.20GHz Intel Core i3 3.20Ghz Dual Core i5 +$50.00

iPhun Storage Capacity Seagate 120 GB SATA 7200 RPM Hard Seagate 500 GB SATA 7200 RPM Hard Drive + $60.00 Seagate 1 TB SATA 7200 RPM Hard Drive + $90.00

The iPHUN iPhun2go

iPhun2go wireless/micro console controller

If it’s on iPhun, it’s on TV iPhun

iPhun Accessories Rechargeable Battery Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an external DVI monitor or projector

International online stores

Target Audience Game enthusiasts Technology fans young and old generation Middle and high class socio-economic

iphun’s Competition