Review Group Members: Erin Dobbs, Blaine Skrainka, Suzy Kiska, Kyle Stamper, Nick Worth

What is the Focus? Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace.

Who is the Intended Audience? Fast Company empowers innovators to challenge convention and create the future of business. The new breed of leaders

Hot New Technologies New Blackberry app, “Scale” Designed to chart the type and frequency of the salesperson’s commercial interactions (text, , or phone call) Designed to chart the type and frequency of the salesperson’s commercial interactions (text, , or phone call) A “heat map” is used to document the percentage of each interaction. A “heat map” is used to document the percentage of each interaction. Red= few, Yellow=Some, Green=Many Red= few, Yellow=Some, Green=Many Can be used for up to 20,000 contacts Can be used for up to 20,000 contacts Can be used to replace old excel files or Outlook to figure out why one client is more receptive than the other or determine what communication method is favored. Can be used to replace old excel files or Outlook to figure out why one client is more receptive than the other or determine what communication method is favored.

Hot New Technologies How Management can utilize “Scale” This app can be put on Blackberrys and document each salesperson’s type of communication with specific clients and document the success rate of making sales. This app can be put on Blackberrys and document each salesperson’s type of communication with specific clients and document the success rate of making sales. Adjustments can be made if it is found that certain clients respond better to a different type of communication than what has previously been used. Adjustments can be made if it is found that certain clients respond better to a different type of communication than what has previously been used.

Hot New Technologies Intel’s Touch Screen Digital Ad Display 7-foot-6-inch multi-touch dual screen that will be placed in retail store settings. 7-foot-6-inch multi-touch dual screen that will be placed in retail store settings. Allows customers to search for currently stocked products, specific colors, sizes, promotions, coupons, previous customers’ product reviews and feedback, past purchasing histories, etc. Allows customers to search for currently stocked products, specific colors, sizes, promotions, coupons, previous customers’ product reviews and feedback, past purchasing histories, etc. Once a product of interest is selected by the consumer, a map of the store and directions to the location of the specific item within the store is provided on the screen to allow the customer to find the item in a timely manner. Once a product of interest is selected by the consumer, a map of the store and directions to the location of the specific item within the store is provided on the screen to allow the customer to find the item in a timely manner. There is a camera that scans the person using the digital screen. This camera determines the gender, size, and shape of the person using the display along with the time of day it is being used by this specific customer. There is a camera that scans the person using the digital screen. This camera determines the gender, size, and shape of the person using the display along with the time of day it is being used by this specific customer. Multiple consumers can use the screen simultaneously Multiple consumers can use the screen simultaneously

Hot New Technologies Benefit of Intel’s Touch Screen Digital Ad display to Customer’s Provides customers with a “current inventory count” of their item of interest. This will save time from searching stores for specific sizes and colors. Provides customers with a “current inventory count” of their item of interest. This will save time from searching stores for specific sizes and colors. Map of the store with directions to items prevents misdirection within a store and saves the consumer time. Map of the store with directions to items prevents misdirection within a store and saves the consumer time. Previous customer reviews can be used to determine if a product is worth the purchase. Previous customer reviews can be used to determine if a product is worth the purchase. Coupons and promotions leads to customer savings Coupons and promotions leads to customer savings

Hot New Technologies How can management utilize Intel’s Touch Screen Digital Ad display Great tool to determine what products customers in a certain demographic are looking for and purchasing Great tool to determine what products customers in a certain demographic are looking for and purchasing Allows customers to provide store/product reviews and feedback which can be used by the company to improve service. Allows customers to provide store/product reviews and feedback which can be used by the company to improve service.

Important Issues for Business Managers Technology in China and other Emerging MarketsTechnology in China and other Emerging Markets Should information providers such as Google and Microsoft participate in online censorship by the Chinese government? Should information providers such as Google and Microsoft participate in online censorship by the Chinese government? Technology and the internet is becoming cheaper and more easily accessible to people around the globe creating new and expanding markets outside of traditionally developed countries. Technology and the internet is becoming cheaper and more easily accessible to people around the globe creating new and expanding markets outside of traditionally developed countries.

Important Issues for Business Managers Innovation Innovation Firms can increase efficiency using technologies such as , video chat, and ERP systems to connect to colleagues, business partners, and customers. Firms can increase efficiency using technologies such as , video chat, and ERP systems to connect to colleagues, business partners, and customers. Collaborative websites combine and live chat, allowing workers to simultaneously discuss and edit files in real time. Collaborative websites combine and live chat, allowing workers to simultaneously discuss and edit files in real time.

Important Issues for Business Managers Green Technology Green Technology How can managers and firms be leaders in alternative energy and green technology? How can managers and firms be leaders in alternative energy and green technology? Managers must weigh the costs and benefits of “Going Green”, striving to maximize shareholder value while being socially and environmentally conscious. Managers must weigh the costs and benefits of “Going Green”, striving to maximize shareholder value while being socially and environmentally conscious.

Issues with Information Systems Facebook Deactivating accounts (Seppukoo, Web 2.0 Suicide Machine). Deactivating accounts (Seppukoo, Web 2.0 Suicide Machine). Not having a “dislike” button Not having a “dislike” button Google Toolbar Monitors all searches even if turned “off.” Monitors all searches even if turned “off.”LinkedIn Fake personalities spam discussions Fake personalities spam discussions

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