When Seconds Count… Physician Anesthesiologists Save Lives.™ Endeavor Update – Policy and Advocacy Presented by Joe LaMountain Date: 04/28/2014

Agenda When Seconds Count TM …Why Now? Key Research Findings Key Message Review Member Toolkit How You Can Help Call to Action Discussion Survey

When Seconds Count TM … When Seconds Count TM … is an educational endeavor designed to educate the public, policymakers, and the healthcare community about the critical role that physician anesthesiologists play before, during and after surgery.

When Seconds Count TM … Why Now? Increased public conversations about physician-led care States opting out of physician-led anesthesia care requirement Ongoing risk of elimination of Medicare supervision requirement (national opt- out) Potential changes in Veterans Affairs policies

Key Findings

The public and policymakers do not know anesthesiologists are physicians Routine vs. Emergency Procedures Quality, Quality, Quality Credibility: The Power of your Personal Story Key Research Findings

Public does not know anesthesiologists are physicians

Many policymakers do not know either

Routine vs. Emergency Procedures

Physicians win when it’s critically important

Policymakers agree

Quality is King

Physicians Own Quality

Credibility: The Power of your Personal Story

Key Messages

Despite advances in medicine, every procedure and surgery has risks. When seconds count, when medical emergencies or other complications occur unexpectedly, physician anesthesiologists draw on their comprehensive medical education, years of clinical training and experience to make critical decisions that can save lives before, during and after surgery.

Key Messages Nurse anesthetists play a valuable role on the Anesthesia Care Team but cannot replace a physician. Physician anesthesiologists complete nearly double the education and 10 times the clinical training of nurse anesthetists. There is no comparison.

Key Messages Physician anesthesiologists are dedicated to providing all patients, including our nation’s veterans, with safe, high-quality care and oppose any policies that eliminate physician- led, team-based care and may jeopardize patient safety.

Messages in Action  Always refer to yourself as physician anesthesiologist  Focus on your response to emergencies or critical decisions you made to resolve emergencies  Emphasize quality of the care and the difference in your education and training  Share your personal “close call” story of When Seconds Count

I am a physician anesthesiologist

Comprehensive Medical Care It’s more than just putting a mask on someone’s face.

Education and Training

Share your personal “close call” story

Resources

 Provides information to ASA members, policymakers, public, and media  Highlights how you can get involved in endeavor  Gives access to toolkit resources Website (asahq.org/WhenSecondsCount)

 Internal Message Map  Outlines overarching and key messages  Provides proof points Member Toolkit

 Brochure  Importance of patient- centered, physician- led care  Facts on quality of care, education and training  When Seconds Count™ stories from ASA members Member Toolkit

 Cost fact sheet  Education and training fact sheet  Policymaker FAQ Member Toolkit

 Infographic

Legislative Conference Advertisement Features patient story Placed in National Journal, WTOP radio, Facebook, Politico Provided as leave- behind for federal and state elected officials

Calls to Action

How Can YOU Help?  Use key messages:  Physician anesthesiologist  Emergencies  Education and Training  Quality of Care  Share your personal “close call” story  Attend a LSTP session  Participate in webinars  Most importantly…

Educate your Colleagues  Communicate with peers  Share information about When Seconds Count, raise awareness and use of key messages  Provide to group practices, include in newsletter, distribute information at meetings

April: Call to Action Distribute the ASA ad leave-behind to colleagues Ask them to share with their elected official (state and federal) Include on your website or post on social media Highlight in your SCS newsletter

Discussion

Additional Webinars - Mark Your Calendars Thursday, June 26: Colleague Engagement Thursday, August 28: Social media and public awareness Thursday, September 25: ANESTHESIOLOGY TM 2014 annual meeting

Post Webinar Survey Please answer our quick survey after the webinar:

Thank You