© Veronica Martinez, 2002 The Value Matrix a Framework to Describe and Create Value Veronica Martinez-Hernandez Ph.D Student Supervised by: Dr Umit Bititci and Prof Allan Carrie Research Presentation Day 2002

© Veronica Martinez, 2002 Why study Value? From Theory:  Finances  Marketing  Operations From Practice:  Misinterpretation of Value “low prices, brand, etc”  Lack of value direction Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Weaknesses of Current Solutions Traditional frameworks Do Not describe the creation of current value Current frameworks are just focused on the value creation for the organisation. Lack of links from operations to customers/ stakeholders in creating value Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Unsolved issues in Value Creation  Integration of customers/stakeholders to the value creation process  Complete definition of Value from strategic management  Lack of Guidelines to create value.  Lack of a complete framework to classify current values. If existent, there is not complete. Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Initial Questions RQo.- Is there any definition that reflects value from stakeholders and business perspective? Therefore… Why is important to define Value? NO Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Research Question 1 Research Question Results Point of Departure Contributions RQ1. Does Value comes in Hard and Soft Value Dimensions? HardSoft 45% 55%

© Veronica Martinez, 2002 Research Question 2 RQ2. Are the value propositions of the Value Matrix valid? Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Research Questions 3 and 4 RQ3. What is the Unit of Analysis of the Value Matrix? RQ4. Can an organisation have more than one value propositions? Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Research Question 5 RQ5. Are there particular characteristics “footprints” for each value propositions of the value matrix? Research Question Results Point of Departure Contributions

© Veronica Martinez, 2002 Contributions to knowledge Research Question Results Point of Departure Contributions  Value can be deployed on Hard and Soft  The value propositions of the value matrix are valid to describe and/or classify businesses  The Value Cube Provides two new value propositions “Simplifiers” and “Socialisors”  The Value Cube can be applied to BU, FU or whole organisation

© Veronica Martinez, 2002 Contributions to practice Research Question Results Point of Departure Contributions The Value Cube focus on business strategy to: * Select Customers and * Create operational focus For organisations this delivers:  A tool to identify the value prop. of your business  A Set of guidelines of How organisations could align their resources to create value  A tool to assess the performance of the value creation of your business.

© Veronica Martinez, 2002 Questions ? ?