1 Tourism vs. leisure consumption Tourism Demand A More Knowledgeable World Our Identity and Humanity Distance and Uncertainty of Connectivity Shifting Markets of Demography Wealth and Elasticity A World of Science and Technology Bring it on! Climate change 1

A More Knowledgeable World In 1985, 8.5% of young adults were enrolled in tertiary education. By 2007 this had increased to 25.5%! By the end of 2007 almost 1 out of 2 people had a mobile phone in the world. In Kenya 40% of the adult population of pay there bills using the mobile phones (Yeoman 2010) Listen to David Carroll’s story about United Airlines - a story that demonstrates the power of YouTube herehere 2

3 Research by EIA (2009) outlines three different scenarios surrounding the future of world oil markets. The above graph highlights the uncertainty surrounding the future of the oil and energy industries. Distance and Uncertainty of Connectivity New Zealand’s isolation is it’s strategic advantage according to a number of research reports and indicators. To find more click here.here

Wealth and elasticity Demographic changes in developing countries coupled with long periods of high economic growth (greater than 5%) transforms the distribution of global wealth. Whereas the ratio between the wealthiest and the poorest nations shown on the above chart is about 225:1 for 2007, it is projected to decrease to about 19:1 by NZ. NZ? 4

Bring it on! Climate change New Zealand is not expected to be adversely impacted by weather patterns and its tourism products are not significantly coastal in nature. Queenstown can expect annual temperatures to rise by about ~1ºC and an increase in its annual precipitation, including an increase in heavy rainfall events; it is also one of the main destinations for winter tourism. 5

Our Identity and Humanity What our visitors expect of us (Gnoth ) Expectation USAAustraliaJapanGermany Holiday Close to nature Expect warm & friendly relationships Unique outdoor experience (Nature) Pristine/unspoilt Price Slower pace of life Walking/Sightseeing/ Museums & galleries Cultural exposure Food/Wine Safe Nick Bostrum (2007) offers a range of post modern scenarios in which humanity is shaped by climate change, spirituality and technologies, everything from cyborgs having reasoning, emotions and intellect too our relationship with the planet and God. The world is changing and will be humanity that shapes what the philosophical perspective of tourism is and what the tourist does? 6

INSPERIENCE ECONOMY represents consumers' desire to bring top-level experiences into their domestic domain." Key words “Creating comfortable space” “Fully equipped” “Not venturing out because we have it at home” “The best” Salsberg 2010 Tourism vs. Leisure Expenditure 7

8 Futurists predict that Moore’s law will lead to a period of technological singularity in which technological advances occur instantly. It is also suggested that new technology (i.e. Nano-technology) will replace current integrated-circuit technology. Thus, Moore’s law will hold true beyond 2020 (Kurzweil, 2005). Three-dimensional imaging, en-route electronic visitor guides (e.g. anticipating and arranging trust-worthy tourism services aligned with personal preferences throughout an itinerary) are simple examples of how tourism demand could be sustained in a world where increasing levels of trust and authenticity are pre-requisites for international travel. A world of science and technology Download Peter Fisk’s presentation on the ‘Future of Meetings and Conferences’ here,here,

9 Shifting Markets of Demography China’s one-child family policies coupled with rising numbers of middle-class people will generate a substantial cohort of empty-nesters by 2050