Bianca Torrico, Vanessa Cullen, April Giddens, Leonardo Zavala, Jose Banda Group D

Founder and CEO: Michael Dell NamePositionPrimary Focus Brad R. AndersonPresident of Enterprise Solutions Worldwide design and marketing of Dell enterprise products Jeffrey W. Clarke Vice Chairman and President of Global Operations and End User Computing Solutions Global manufacturing and supply chain activities Stephen J. Felice President and Chief Commercial Officer Leads the Dell sales and marketing teams Brian T. Gladden Senior Vice President and Chief Financial Officer Responsible for all aspects of the finance function David L. JohnsonSenior Vice President Development of short- and long- term strategy Steve H. PriceSenior Vice President, HR Responsible for all human resources strategies Karen H. Quintos Senior Vice President, Chief Marketing Officer Leads Dell’s commercial business in the Americas, Asia-Pacific, Japan, Europe, Middle East, and Africa. She is also in charge of social media Stephen F. SchuckenbrockPresident of Services Responsible for developing and delivering end-to-end IT services Lawrence P. TuSenior Vice President, General Counsel Oversees the global legal department

Competitors Brands: Alienware Dimension Inspiron Latitude OptiPlex Precision Vostro XPS PowerEdge PowerConnect

ForceDescription Bargaining Power of Suppliers Bargaining power is very high in this industry. Major suppliers, such as Intel, rule the market with an 80% market share. Also changing the components of a computer, can sometimes lead to a change in the whole computer. Bargaining Power of Customers The bargaining power of customers is very high in this industry as people are looking for the cheapest computer that will get the job done. Also, an increase in technological education as lead people to build their own computers. Threat of New Entrants With about five major competitors in the technology environment, new companies find it difficult to establish a clientele. Threat of Substitutes There are multiple substitutions when it comes to computers. With the introduction of tablets, smart phones, and GPS, people can access technology more quickly and conveniently than ever before. Dell has to design and develop new devices to keep up with this need. Intensity of CompetitionThere are a few key players that can affect Dell’s reputation and clientele. Please see attachment 1-2 for a list of Dell’s competitors. Porter ’ s Five Forces Model

ForcesDescription Political and Legal ForcesRules/Regulations New Privacy Law on the Internet China-local firms Economic ForcesA slow economy People prefer to save Lowing of Prices Sociocultural ForcesUse of the Internet Lack of Retailers Technological ForcesCreation of iPad Smart Phones Global ForcesUnstable Stock Market Cautious Investing Use of the Internet Dell’s External Analysis:

Challenges facing Dell: iPad/tablet Cloud Computing Smart Phones/Android Market

Dell’s Management Team: Supply-Chain Management Dell’s Strategy: Integrated differentiation- cost leadership strategy Dell

Dell’s Structure: Horizontal Structure Decentralized Structure

What Did We Learn…….. Dell is the only computer manufacturer that caterers directly to consumer wants and needs allows little inventory and administrative costs If Dell could produce products more quickly to meet needs and demands, then Dell could become a world leader in technology and technological support. Dell tries to minimize costs, enhance productivity, increase sales, and increase level of customer satisfaction to cope with financial situations

THE END!!!!!! Thank you! Questions/Comments?