IN-STORE COMMUNICATION of W A L - M A R T By Tomas Cimburek

WALMART American multinational retail corporation 8,500 stores in 15 countries World‘s third largest public corporation

Facts about Walmart First Walmart store opened in 1962 in Rogers, Arkansas Critics due to the inability of small stores to be competitive

Application of in-store Stands Eye-catcher Floor graphic Wobbler Pallet islands

Sense communication Visual marketing the use of static brand images to enhance awareness and increase recognition in the mind of the consumer. Olfactory (smell) marketing most famous technique of olfactory marketing in the food industry is the use of artificial smells to appeal to customers Auditory marketing aims to cause the good mood of customers. Researches proved that the places without music makes people feel uncomfortable.

Measure the effectiveness Eye Tracking – method that analyze where the ordinary customer look MultiTrack – service video camera monitoring particular spaces in the store

RFID Code Radio-frequency identification Replacement for the standard bar codes Research initiated by the Walmart Used for the identification of the items Passive and Active

RFID vs. Barcodes Barcodes are smaller than RFID Cheaper than RFID tags No privacy issues Transmitter can read RFID tags from the greater distance Approximately 40 RFID tags can be read at the same time

Self-Checkout services Machine provides a mechanism for customers to pay for purchases from a RETAILER The benefit to the retailer in providing self-checkout machines is in reduced staffing requirements since one attendant is all that is required to run four to six checkout lanes at one time

iPhone paying Wal-Mart Stores is testing a system that would allow shoppers to scan items using their iPhones and then pay at a self-checkout counter, a move that could trim checkout times and slash costs for retailers.

THANK YOU FOR YOUR ATTENTION…. by thomasci