MARKET VALUE HOME MARKET VALUE HOME Who Determines the Determines the of your

True Market Value Is Only Determined when a Home Buyer Buys Your Home and Closes Escrow. Agents DO NOT have anything to do with determining market value. As good as we are, even we can’t tell you what your home will sell for. No one can do that! It is Really a Matter of Making a “Best-Guess”… an educated guess based on facts of record. Does this surprise you? It should! Not Even an Appraiser Can Tell You What Your Home Will Sell For. They are really making an educated guess using Facts of Record and then comparing features etc. True Market Value Is Only Determined when a Home Buyer Buys Your Home and Closes Escrow. Agents DO NOT have anything to do with determining market value. As good as we are, even we can’t tell you what your home will sell for. No one can do that! It is Really a Matter of Making a “Best-Guess”… an educated guess based on facts of record. Does this surprise you? It should! Not Even an Appraiser Can Tell You What Your Home Will Sell For. They are really making an educated guess using Facts of Record and then comparing features etc.

Therefore, We Suggest a “Pricing Strategy” Based on These Facts of Record: Therefore, We Suggest a “Pricing Strategy” Based on These Facts of Record: 1.Similar Homes Recently Sold Tells us the average price home buyers are willing to pay for somewhat similar homes, in this area, at this time. 2.Similar Homes Now For Sale This is our competition. Buyers will compare your home to these homes before deciding on which home to buy. 3.Expired Listings This group tells us what home buyers are not willing to pay for similar homes in the current marketplace. 1.Similar Homes Recently Sold Tells us the average price home buyers are willing to pay for somewhat similar homes, in this area, at this time. 2.Similar Homes Now For Sale This is our competition. Buyers will compare your home to these homes before deciding on which home to buy. 3.Expired Listings This group tells us what home buyers are not willing to pay for similar homes in the current marketplace.

What We Do With those Facts of Record… What We Do With those Facts of Record… We use them to create a “TOTAL MARKET OVERVIEW” rather than a typical “Competitive Market Analysis” Which is Used by Most Real Estate Agents. In other words we will look at “ALL” the homes in your area or city so you get an “OBJECTIVE” overview of the current market. This is the only fair way to determine a “pricing strategy” that will sell you home for the most money possible! We use them to create a “TOTAL MARKET OVERVIEW” rather than a typical “Competitive Market Analysis” Which is Used by Most Real Estate Agents. In other words we will look at “ALL” the homes in your area or city so you get an “OBJECTIVE” overview of the current market. This is the only fair way to determine a “pricing strategy” that will sell you home for the most money possible!

Why Not Use the Typical “Competitive Market Analysis”? Why Not Use the Typical “Competitive Market Analysis”? Because the agent handpicks which homes to include in your analysis (many times the agent has never even seen the homes selected). Using this method, any and every agent can move the apparent market value of your home up or down $25-$50-$75,000 or more. IT IS A “SUBJECTIVE PROCESS”! Because the agent handpicks which homes to include in your analysis (many times the agent has never even seen the homes selected). Using this method, any and every agent can move the apparent market value of your home up or down $25-$50-$75,000 or more. IT IS A “SUBJECTIVE PROCESS”!

The MOST EFFECTIVE WAY to SELL YOUR HOME is to: 1)Work Together to Determine A Compelling “Pricing Strategy” Based On Facts Of Record. 2)Make the Property “Easy-To-Show” Utilizing an Electronic Keybox: This strategy will generate the most activity from day one. Usually leading to an offer or in some cases multiple offers. This is only possible if we have the proper pricing strategy in place from the beginning The MOST EFFECTIVE WAY to SELL YOUR HOME is to: 1)Work Together to Determine A Compelling “Pricing Strategy” Based On Facts Of Record. 2)Make the Property “Easy-To-Show” Utilizing an Electronic Keybox: This strategy will generate the most activity from day one. Usually leading to an offer or in some cases multiple offers. This is only possible if we have the proper pricing strategy in place from the beginning

“But What if You Think Your Home Is Worth More Money?” “But What if You Think Your Home Is Worth More Money?” We Will Go to the Moon With You on the Pricing Strategy for the First 30 Days. If Not Sold by Then… A price adjustment/enhancement should be made automatically, closer to what the market value appears to be based on facts of record. These adjustments should continue every 30 days until your home is sold. We Will Go to the Moon With You on the Pricing Strategy for the First 30 Days. If Not Sold by Then… A price adjustment/enhancement should be made automatically, closer to what the market value appears to be based on facts of record. These adjustments should continue every 30 days until your home is sold.

80% of the Marketing of Your Home is the Pricing Strategy! 80% of the Marketing of Your Home is the Pricing Strategy! 1.You’ll Get Top Dollar For Your Home A ‘Total Market Overview’ is the ONLY objective way to determine a proper pricing strategy that leads to a sale. 2.Agents Mobilized to Sell Your Home Agents will want to show your home to their best home buyers since it is priced at the current market value range. 3.By Comparison To Other Homes Currently For Sale, Your Home Is The Best Value… These days home buyers are keenly aware of market values. When they see that your home is properly priced there is a tendency to act fast as to not miss out. A Total Market Overview positions your home as the best value currently available. This will maximize our professional marketing strategies and get your home SOLD! 1.You’ll Get Top Dollar For Your Home A ‘Total Market Overview’ is the ONLY objective way to determine a proper pricing strategy that leads to a sale. 2.Agents Mobilized to Sell Your Home Agents will want to show your home to their best home buyers since it is priced at the current market value range. 3.By Comparison To Other Homes Currently For Sale, Your Home Is The Best Value… These days home buyers are keenly aware of market values. When they see that your home is properly priced there is a tendency to act fast as to not miss out. A Total Market Overview positions your home as the best value currently available. This will maximize our professional marketing strategies and get your home SOLD!