Making your website work for your company Andrew Talbot

What is eCommerce? e-brochure = enquiry generation e-Commerce = order processing ebusiness = total business system extranet application = for your staff CRM System = for your customers

Why is it interesting to you Will save you money on marketing & admin Reduces time spent on admin Generates new business Helps David compete with Goliath Acts as central information resource

Jobs for your website Marketing Department Order Processing Customer Service Artwork Department Warehouse & Despatch Earning referral commission

Types of Website Static HTML e.g. Frontpage Database Driven – ASP or PHP Content Managed – like using word Template Driven – more options Flash or HTML Affiliate Websites

Domain Names Are cheap to buy Influence search engines Can easily be forwarded Name provider do not have to host industry policemanwww.nominet.com Who is to look up owners – or

Layout & Design Design is subjective Layout rules are not Should reflect the purpose of the site Keep it Simple Avoid ‘flashy’ intros Must work on different screen resolutions & browsers Be aware of security settings W3C compliant

Product Listing Not too many categories Suggest sub categories Needs to reflect everything you can do – as may not get a second chance Should you show prices? Need a search

What looks good!

What looks bad

Hosting & Technical Hosting is becoming a commodity Should I host my own site? How much space do I need? How much bandwidth. Does your website have to be with the same provider as my

Payment Processing Will need an internet Merchant Number Need to select a PSP worldpay, netbanx, secpay, protex or paypal Choice depends on number & value of transactions Online processing also works from within Promoserve

What else could my site do Virtual Samples Manage stock schemes Customer Service Forms Product Information / FAQs Sample Requests Virtual Catalogue Earn commission

Website Content Must change to keep interest Must be useful to user or will not return Must be consistent with corporate image / branding Products can be updated from Trade Only Can subscribe to content services

Driving Traffic SEO engine optimisation Marketing.Co-operative links. shots Hyperlinks Signatures Offline marketing Bidding

Bidding for search terms – adwordswww.google.com Only pay when people click Can choose 1000s of words Can set a fixed budget

Directory Websites Kellys, Yell, Scoot, Thomson etc Industry standards – tradeonly.co.uk Don’t get conned by sites you have never heard of Free links – help search engines

Visitor Statistics The importance of statistics. What statistics can tell you What statistics can’t tell you User response surveys Can you identify individual users Free Service

Information portal for the industry Database can be downloaded into Promoserve Create virtual samples for free Use as a product sourcing tool Can create your own affiliate website

Other Seminars & Training eJob Management eMarketing An Introduction to Print Management An Introduction to CRM Telesales Database Management Accounts

Interested? Visit our demonstration area outside Try your free 30 day trial in your entry pack Visit Visit Come and discuss your requirements now Copy Slides Available