Innovate Create Deliver Company confidential Mobile and Web Technologies in Assisted Living: Development to Market September 2013 Collette Johnson

Innovate Create Deliver Company confidential Panel Trevor Single (Chief Executive, Telecare Services Association) Claire Ellington (Careline Control Centre Manager, Tendring District Council) Riccardo Poli (Professor, Computer Science and Electronic Engineering, University of Essex)

Innovate Create Deliver Company confidential What do we mean by mobile and web technologies Use of mobile telecommunication and multimedia technologies in health care delivery Enables us to collect community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient data, and direct provision of care We can better reach areas, people, and/or healthcare practitioners with previously limited exposure to certain aspects of healthcare

Innovate Create Deliver Company confidential Mobile technologies enable people access to healthcare, across the country/world who don't have much access to communication.....its basically a communication enabler It enables patients to take control of their health and reduces the burden of the aging population on the healthcare system In the care setting it gives people who are vulnerable and socially isolated a line to communication we hope it reduces their rapid decline My company develop web and mobile technologies as we can enter a new market in a quick, easy and cost effective way and it expands our offerings in healthcare everybody is doing it

Innovate Create Deliver Company confidential xxxx

Innovate Create Deliver Company confidential

Innovate Create Deliver Company confidential Case Study: Adding value to your product by reaching your full market potential

Innovate Create Deliver Company confidential Setting the scene Mobile video system for dementia patients developed, with a web and mobile interface for monitoring Product went to market and completely flopped - Hadn’t considered the end user in the design - Extremely high cost - No security aspects to the system for data transfer - System support had not been considered Company was then left with a technology that wasn’t marketable

Innovate Create Deliver Company confidential The solution We looked at the technology to strip it back to it’s basic (essential/non-essential) Looked at different markets to determine if there were any unmet needs which would lend themselves to the technology The baby and toddler market had the most potential Developed a mobile monitoring system for parents Product was licensed to a US company Now successfully selling in the US

Innovate Create Deliver Company confidential Key messages Know your end user Determine if your product is consumer healthcare, health or care (the needs of these markets are very different) Web and mobile technology will never replace a person Technologies in the AL market have applications in other markets (lots of good examples in healthcare) Know the security level that you need for the data that you are capturing Remember the UK isn’t the only market