How Gaming will become a Billion $ business in India Siddhartha Roy COO – Hungama Digital Media

2 AGENDA IN THE NEXT 20 MINS OR SO…. Who we are! Digital Ecosystem in India Growth Drivers The Indian Consumer Future of Gaming

SOUTH ASIA’S LARGEST DIGITAL MEDIA ENTERTAINMENT COMPANY 47 COUNTRIES3 BILLION PEOPLE DAILY MOBILE, INTERNET & IPTV | |

Where does India Stand? 4

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6 From 2G to 4G in 12 months!

India We trailed the world by 3 years in 2G We were behind by 9 years with 3G We will be WITH the world with 4G 7

INDIA INTERNET MARKET Limited bandwidth … 8 & 16 Mbps expected A shift toward entertainment Gaming I Video I Social Networking 500+ Million Internet users by Million Internet Users 2 nd Largest Internet market in the World 58 Mn DTH consumers. 170 Mn Cable households

900 MILLION CONSUMERS 10 MILLION PER MONTH 10 MILLION PER MONTH 0.2cent a minute CALL RATES MUSIC IS THE BIGGEST DRIVER IN MOBILE ENTERTAINMENT Video Will Rise now – 3G & 4G MOBILE MARKET

Bollywood – Key Growth Driver 10

BOLLYWOOD – GAMIFICATION 11

Bollywood – DON – In 2006 – 1 Platform Bollywood – DON 2 – in 2011 – 7 platform 12

ENTETAINMENT INDUSTRY GROWTH 17 % YoY digital sales brought in USD 100 million in Bollywood film music revenues of a total industry size of USD 170 million* Music drives % of a Bollywood movie’s revenues For Telcos, Bollywood music, video and now gaming brings in over 60% of its VAS revenue. 13

14 Increase scope of audience – This is where the BOOM will happen RESOLVE OF INDIAN GOVERNMENT Sub 35 $ Android powered Tablet for schools and universities

15 GAMING IS HERE TO GROW & STAY

The Indian Gamer 16

OVERDOSE OF CRICKET – Really! 17 Indian consumer are receptive now – New Analogy getting created

India – Leaping ahead We are Skipping the Console generation as a country 18 Feature Phone| Smart Feature| Smartphone

New Genres of Gaming Evolving - VOICE Voice Gaming is turning out to be a HIGH ENGAGEMENT tool 19

Large Format Consumer adoption 20

To WRAP up – CRUCIAL factors YOUNG Population Rising DISPOSABLE income Increasing WIRELESS users Proliferation of DEVELOPERS & PUBLISHERS 21 Compounded Annual Growth Rate (CAGR) of per cent in Gaming in India, and it could take industry to $ 0.4 billion by early next year 2013

How can you Collaborate Look for the RIGHT partner Telecom Ecosystem is POTENT Access to consumers across 3 screen Localize your content with the right IP Work for hire does not work anymore Welcome to India 22

Thanks! Questions