Marketing conservation

What can conservation learn from marketing and advertising?

Issue of Morality

Developing a Social Marketing Strategy

What can help getting out the message?

Social Marketing Tools

Social Media – New Frontiers

PIE Framework: - Planning-Implementation-Evaluation PRINTED MATERIALS A, B, C, D’s of print communication: - Attractive - Brief - Clear - Dynamic Follow guidelines of: Graphic design and easy-to-read text

Brochures Planning -Communication goal and audience dictates design and content -Involve the audience - Catchy title, bright colors, inviting layout.

Implementation Cover: Title brief and thematic-Keep audience in mind or illustration on cover (Action shots) Use bright colors or high contrast design – that emphasize theme Body: Use subtitle, photos and graphics Use wide margins, extra white space Use action verbs and active voice Use bullet or check-boxes Be concise Photo

Evaluation Have members of your audience evaluate your brochure (Pilot test a draft) Track the number of brochures Surveys of the audience

The Activity