8 th October 2003 EuroDNS S.A. 1 Europe of the Entrepreneur An example from Luxembourg John Preston Business Development Manager, EuroDNS S.A.

8 th October 2003 EuroDNS S.A. 2 Creating New Company Ventures Three key stages in development: 1.Identify market opportunity and exploit it 2.Create a running business to prove concept & demonstrate success. Identify wider potential 3.Define needs and search for and obtain funds to succeed in this wider potential

8 th October 2003 EuroDNS S.A. 3 EU Commission Services Can be complex, time consuming to find and select most suited service Use Chamber of Commerce, EU Info- services to point in right direction Search web or via own personal contacts Use proven VC Broker to help prepare company presentation and in negotiation More speakers tomorrow on this key topic

8 th October 2003 EuroDNS S.A. 4 EuroDNS S.A. Luxembourg Originally created as Datacenter hosting service – www dclux.com This lead to links with tax advisers and company domiciliation services, website design, hosting Identified need to register Internet Site names (DNS Registrar services) Recognised Client demand for EU-wide service New ‘.EU’ Top Domain Name, expanded Eastern EU requirements a natural development – eurodns.com Needed improved multilingual website design and extensive automation to cover Eastern Europe

8 th October 2003 EuroDNS S.A. 5 Eastern European Co-operation Identify organisations with EU experience, wide-ranging Eastern European contacts Sofia University excellent example Sofia University offers: –Less commercial image –Graduate students who want to learn –Links to local Government and Institutions –Links to universities in other countries –Proven experience and contacts with EU programmes

8 th October 2003 EuroDNS S.A. 6 Reviewing the key steps Identify and exploit a market opportunity Prove its viability, know your competitors and see the way to expand Select your VC broker with care and prepare your business case together Use Chamber of Commerce and EU support programmes where possible Eastern European expansion offers many joint-venture opportunities

8 th October 2003 EuroDNS S.A. 7 EuroDNS-East – the Challenge Finding the right partners, associates, under- standing the different business cultures Identifying and securing the funds to cover initial negative cash flow Balancing EU know-how and experience with Eastern European skills and benefits Build on each other’s strengths and cover each other’s weaknesses Partnership and mutual respect very important Identifying, exploiting the market remains key

8 th October 2003 EuroDNS S.A. 8 ‘.EU’ Preregistration New ‘.EU’ domain name – Pre-registrations now possible Go to – select your country’s flag and register Free till formal registrations early 2004 ‘.EU’ open to applicant countries Or establish company in Luxembourg – offers many tax and other advantages Visit EuroDNS.com, DCLux.com for assistance