外语系 纺织商务英语 Textile Business English

Module Three Visits and Travel

Task 1 Describing a company

1. To ask for and give information on companies 2. To learn to talk about types of business Learning Objectives

Lead-in—Group discussion 1. What departments does a company usually have? 2. What are the functions of these departments? 3. What type of business is McDonald’s in? What about Microsoft?

Useful expressions and patterns  1. I work for Hongda Textile Co. Ltd.  2. It’s an Indian company.  3. The headquarters are in Bombay. / The head office is in Bombay.  4. We manufacture /produce /make various of yarn-dyed fabrics.  5. We export to Europe and North America.  6. Where do you work?  7. Do you have branches in China?  8. When was your company founded?  9. What’s the main activity of your company?  10. How many people are there in your company?

Listening Dialogue 1 Notes to the dialogue  head office: 总部，也可称作 Headquarters( 缩写 为 HQ).  Bombay: 孟买 ( 印度西部的一个邦, 首府为孟买城 )  multinational: adj. 多国的, 跨国公司的, 多民族的  specialize in: 擅长于, 专攻  textile fabrics: 纺织品

Dialogue 2 Notes to the dialogue  fame: n. 名声, 名望, 传说  decade: n. 十年, 十  bridal gowns: 新娘装 Listening

Listen to dialogue 2 and complete the following blanks:  1. Mr. Smith visits Mr. Li’s factory because ___________________________.  2. The factory was built in______________.  3. When did the factory get prosperous? ___________________________.  4. _______ of their products are dresses and the rest are bridal gowns.  5. There are ________ engineers in their factory.

Reading and Analyzing Company description

With annual sales of over three million units into Western Europe, North America, Australia and Japan, Yimi is a manufacturer, producer and exporter of ladies' fashion underwear and swimwear. Coupled with its qualified ISO 9001:2000 management systems, market-driven research & development, advanced facilities and techniques, and its highly skilled workforce, Yimi will continue to meet the needs of its customers well into brighter future.

Read the company description and answer the questions. 1) What is Yimi’s potential market? 2) What are their main products? 3) Why do you think Yimi will have a bright future?

Reading and Analyzing The Company’s Performance

Reading and Analyzing Brainstorming Question How to perform well for a company?

The Company’s Performance Jingjing Company is applying for a loan from Bank of China. Mr. Donald, the bank’s officer, is interviewing the assistant director of this factory, Mr. William and asking questions about the factory. William made a detailed report on the problem. Our factory mainly produces garments, and you know, ___(1)_____and we really have hard time. But we’ve worked out a new style which I am sure will have a profitable market according to the market survey. ___(2)_____This style’s pattern is very modern, it’s elaborate and expensive, and it looks so gorgeous. But it’s in good demand by foreign businessmen.

The Company’s Performance Our factory employs a group of experienced designers. According to their contracts, They are obliged to provide a certain number of designs for the works every year. ___(3)_____We need a large sum of money to update our equipment and to mass produce this new product. I will give you more detailed information about our factory, our development plan, especially the market prediction of the new style. I can also give you a few figures which may help you— for example, we run our machines at 150 hours per week at a throughput of 44 units per hour. So weekly output is over 6,500 units.

The Company’s Performance I can also give you a few figures which may help you— for example, we run our machines at 150 hours per week at a throughput of 44 units per hour. So weekly output is over 6,500 units. Our machine utilization is very good—an average of 86.5%,that is,9% better than the average for last year. Every month we have supervision and maintenance costs of about ￡ 68,000. Nevertheless, last month we had a profit of ￡ 104,000 which is 6.3% up on the previous month.

New Words and Expressions  detail n. 细节，详情  performance n. 履行，执行，成绩，性能  figure n. 外形，轮廓，画像，数字  throughput n. 生产量，生产能力，吞吐量  average n. 平均，平均水平，平均数，海损  finished adj. 完成的，完结的，完美的，精 巧的

New Words and Expressions  shift n. 移动，轮班，移位，变化， 办法  output n. 产量，输出，输出量  utilization n. 利用  supervision n. 监督，管理  maintenance n. 维持，保护，生活费用  production n. 生产，产品，作品， （研究）成果

Notes to the Passage  Jingjing Company is applying for a loan from Bank of China. 晶晶公 司向中国银行申请贷款。  Apply for 申请 I applied for a scholarship. 我申请了奖学金。  William made a detailed report on the problem. William 就这一问题做 了份详细的汇报。

Group Discussion Read the passage and put these sentences in proper place. 1. The competition is very keen in this field. 2. The plant works with everything from the raw materials to the finished products. 3. Now the problem lies in money.

Group Discussion  2. Read the passage again and decide whether these statements are True (T ) or False ( F)  ( ) 1. The conversation took place at a department store.  ( ) 2. Mr. Donald made a detailed report on this problem.  ( ) 3. The workers produce 44 units per shift.  ( ) 4. Their machine utilization is 86.5%.  ( ) 5. The company’s monthly supervision and maintenance costs a lot.

Reading and Analyzing Finding out about a company

Black Peony (Group) Co. Ltd. is a modern denim manufacturer with science, production and trade as a whole. It was founded in 1940 and is one of the 520 key enterprises in China. The company was named as a national key high-tech enterprise by the Ministry of Science and Technology. The Trade Mark of “Black Peony” is regarded as a well-know brand for denim fabrics in China. It is only Black Peony that gained such an honor in denim field of China, and it is listed in the “Famous Brands for Export supported by the Ministry of Commerce” as well.

The company now is of the capacity of annual output of 80 million meters of denim fabrics, 10 million pieces (sets) of garments and 8 million kinds of yarn-dyed fabrics. The company is well-equipped with the latest advanced machinery from the U.S., Belgium, Italy, Swiss, Japan and Germany, such as open-end spinning frame, shuttle less looms, dyeing and finishing facilities as well as garment making equipment. There are 25 new technologies for textiles production approved by the world authority. The company is running by advanced means of management. The main equipment and facilities for production are equipped by computers and testing instruments.

“Black Peony Group Industrial Park” is located in Changzhou High-Tech Development District with total area of 1 million square meters. The first stage of the project is undertaking now. Relying on the advanced science, technology and innovations, Black Peony Group keeps its technology and management at the world first rate. On the basis of the present advantages, The further technical reconstruction is under going for establishing a new international first rate production base. We believe that Black Peony will be more “ responsible for your brand” in a better way in near future.

Group Discussion Find out about this company, then report to the class using the model provided below.  He/she works for…company.  They’re in the…business. They make…  Their main markets are…

Assignment Write down the names of two well- known companies in your city or region. Discuss what you know each company’s activities. Where do they operate? How important are they? If you could choose, which would you like to work for? Why?

Reference For more topic-related information, Pease refer to the following websites: mpany_Overview/CompanyDescription.htm 19/business/strategy/lesson/typesorg.htm pe.htm