Sports Marketing Lesson 2- Branding “Team Nicknames”

Slides:

Advertisements

Similar presentations

NFL Franchise Activity Push/Pull Factors NFL Franchises Akron Professionals Buffalo All-Americans Canton Bulldogs Chicago Cardinals Chicago Tigers.

Advertisements

1900–1909 -Sports in the United States grew up and matured in this decade. -Sports became a social force used by leaders and politicians. -Sports became.

Manny Caldwell Student Project JAWS 2/25/15 AMERICAN FOOTBALL.

NFL Football Mark: The History of the NFL andSherrie: How the game is played, the players, and teams.

Les Raptors de Toronto Basketball Les Bulls de Chicago Basketball Les Hawks d’Atlanta Basketball Les Hornets de la Nouvelle-Orléans Basketball.

Professional Team Relocations

Social Studies Sports Take a moment and think of some sports team names. Now think about how they may have gotten those names.

Sports IQ Quiz- Baseball Edition. Going Gonzo Sports IQ Quiz Baseball Edition Bo Knows Baseball World Series Expansion Teams The Midsummer Classic Class.

The Creation of a Team Name or Mascot When Geographics, Psychographics, And Business Collide.

Can You Name…. Snow White’s Seven Dwarves DopeyGrumpyDocBashfulSleepySneezy and Happy.

Vancouver June 5, /9/2015. TAP CVB Clients Western Zone Albuquerque* Denver Hawaii* Los Angeles Palm Springs Phoenix Portland Reno Sacramento Salt.

Wednesday, August 29 Remember that your “All About Me” worksheet is due Friday 1.Turn in your parent letter on my desk if you did not yesterday. 2. Get.

Geography of America Part 1. US Population 314 Million (2012 Estimated) Top 5 Cities (2010 Census, within city limits) Growth Since 2000 New York8,175,133.

FANTASY SPORTS “FOOTBALL” Learning Target: I can define “Fantasy Sports” I can apply the rules of the FFFL by competing in the FFFL competition without.

Peaking phase Falling phase Rising phase Bottoming phase Q U.S. office clock (overall) Source: Jones Lang LaSalle Los Angeles, Miami Dallas, San.

By : Patrick Maxwell Salary Cap. A salary cap is the limited amount of money that teams can spend on players contracts. This helps maintain the competitive.

College Football 11/13/2009 5:00pm 115West Virginia (-110) Ov 56 (-110) 116Cincinnati (-110) Un 56 (-110) Please come and make a bet on the.

Money V Success in Sport Exercise on Correlation.

1900–1909 -Sports. Baseball – American League is formed by ______ ______________ Made up of 8 original teams: ( Baltimore Orioles, Boston.

The United States 4 Key Regions Of the Country. The 48 connected states are called the CONTINENTAL states.

I can add multi-digit numbers using an open number line. Graphics:

Sport legends By: Jacob Bush Photography By: Tanner Bure.

NBA Eiichiro Ibaraki Yosuke Noda Rui Ohse.

Who invented hockey you may ask? Hockey was invented in the mid 1850’s by British soldiers who were staying in Nova Scotia. They played with a rubber.

N UMBER L OGO N AME OF THE TEAM C ITY IN WHICH THEY PLAY IN C OORDINATES 1 Anaheim Ducks Anaheim (Long Beach) 2 Arizona Coyotes Phoenix 3 Boston Bruins.

N.F.C. teams : Dallas Cowboys Washington Redskins New York Giants Philadelphia Eagles Minnesota Vikings Green Bay Packers Chicago Bears Detroit Lions.

Playoff Index [Date] Update. Playoff Index The beta.

TONIGHT’S RANDOM SPORTS TRIVIA There are twelve cities/metropolitan areas that have teams in each of the four major pro sports leagues (NFL, NBA, MLB,

LOCATION, LOCATION, LOCATION Being in the right place is key to any business venture success!

Football originated during the 1823 (it was called rugby) in England. Rugby was then introduced to the North Americans by the British army. It was introduced.

Staffed Location Future Satellite Location Satellite Location.

By : Patrick Maxwell Salary Cap. A salary cap is the limited amount of money that teams can spend on players contracts. This helps maintain the competitive.

Meet the Team.  Position: First Base  Height: 6’2”  Weight: 230 lbs.  Number: 18  College: Mississippi State University  Previous Teams: Texas Rangers.

Steve Breaston By:Dante Costa. Steve Breaston  He plays for the Arizona Cardinals.

2016 Mock Draft: Edition 5 By Ryan Dunbar. 1. Tennessee Titans – OT Laremy Tunsil.

I CAN… Make an arguable claim that can be supported with evidence from the text. “How to” 1.Read the passage/analyze the graph. 2.Determine what its main.

The NFL is split into two CONFERENCES. And each conference is broken down into four DIVISIONS. American Football Conference (AFC) National Football Conference.

Aaron Rodgers Clay Matthews. Who started the Packers? Curly Lambeau and George Whitney started the Green Bay Packers in August 11, The Indian Packaging.

0 US Cities and Physical Features Myers Social. 1 Name this city.

The Business of Major League Baseball

Rodney Fort's Sports Economics

NFL Quarterback Salary and Passer Rating

Name That Team™ Classroom Challenge

Economics of Sports Unit 2 Economics.

1900–1909 -Sports in the United States grew up and matured in this decade. -Sports became a social force used by leaders and politicians. -Sports became.

An Example of Analyses of a Distance Matrix

Greenbay Packers Official Site

Rodney Fort's Sports Economics

FOOTBALL This is an example text. Go ahead an replace it with your own text. This is an example text END ZONE.

Exploration and Settlement until 1675

The Super Bowl The Super Bowl takes place from

Rodney Fort's Sports Economics

TONIGHT’S RANDOM SPORTS TRIVIA

Rodney Fort's Sports Economics

Economics of Sports Unit 2 Economics.

Unit 5: Competitive Balance

Economics of Sports Unit 2 Economics.

Major League Baseball American League.

Common Core Math 8 ( ) Project Slides Made by Colton Tipps

Unit 5: Competitive Balance

Unit 3 Lesson 5: Regional Cities

Analyzing Site and Situation through Sports

One-point questions Two-point questions Three-point questions.

Economics of Sports Unit 2 Economics.

Unit 5: Competitive Balance

Economics of Sports Unit 2 Economics.

GILDED AGE – ARTS/ENTERTAINMENT/LEISURE

BASKETBALL/NBA By: Chelsea.

Major League Baseball American League.

NBA Schedule Proposal A Change Long Overdue

Presentation transcript:

Sports Marketing Lesson 2- Branding “Team Nicknames”

What is Branding? A term, symbol, design or combination thereof that identifies and differentiates a seller's products or service. The process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

How are Teams Named? Geography History or Event Connection Wildlife Sports Appropriate

Geography Football Houston Texans Baseball Colorado Rockies, NY Mets Basketball Miami Heat, Phoenix Suns Hockey Carolina Hurricanes, Colorado Avalanche

History or Event Football New England Patriots, Baltimore Ravens Baseball Houston Astros, Milwaukee Brewers Basketball Philadelphia 76ers, Denver Nuggets Hockey St. Louis Blues, Washington Capitals

Wildlife (Either Native, Aggressive or Both!) Football Philadelphia Eagles, Seattle Seahawks Baseball Baltimore Orioles, Tampa Rays Basketball Toronto Raptors, Minnesota Timberwolves Hockey San Jose Sharks, Florida Panthers

Sports Appropriate Football Tennessee Titans, NY Giants Baseball Oakland Athletics, San Francisco Giants Basketball Golden State Warriors, Sacramento Kings Hockey Minnesota Wild, Nashville Predators

Using Local Pro Team Nicknames Research names of pro teams that already exist in your city Works well in marketing Easy way to start a fan base If they root for the NBA team…maybe they’ll become a fan of yours Examples from Pro Sports Mets, Jets, Nets Utah Jazz and Utah Starzz Revolution and Patriots

Why are Teams Misbranded? Utah Jazz Moved from New Orleans Los Angeles Lakers Moved from Minneapolis Memphis Grizzlies Moved from Vancouver Los Angeles Dodgers Moved from Brooklyn Arizona Cardinals Moved from St. Louis

Why Are They Named That? SportTeam NameReason? Football Pittsburgh Steelers Green Bay Packers Minnesota Vikings Indianapolis Colts Baseball Minnesota Twins Detroit Tigers Basketball Indiana Pacers Houston Rockets Orlando Magic Hockey Washington Capitals Phoenix Coyotes Dallas Stars

Major League Baseball Franchises AL EASTAL CENTRAL AL WESTNL EASTNL CENTRAL NL WEST YankeesIndiansAngelsMetsRedsDodgers Red SoxWhite SoxMarinersBravesCubsDiamondbacks RaysRoyalsAthleticsPhilliesCardinalsGiants OriolesTwinsRangersMarlinsBrewersPadres Blue JaysTigersAstrosNationalsPiratesRockies

Major League Baseball Franchises AL EASTAL CENTRAL AL WESTNL EASTNL CENTRAL NL WEST History GeographyHistory Sports Related GeographySports Related HistoryNative Wildlife History EventHistoryGeographyHistory/wildlifeSports Related Native Wildlife History Native Wildlife History History/Wildli fe History GeographyHistoryGeography